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peru 9


all too easy to overlook the many charms that make Peru such a rewarding country to visit. Summing up Peru’s multifaceted appeal across


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its Amazonian, Andean and coastal environments is diffi cult, but Daniel Benians of Distinctive Americas nevertheless tries. “Peru is the ultimate destination for fi rst time visitors to South America,” he says. “With


awe-inspiring Inca sites,


exotic wildlife, spectacular landscapes and increasingly


fabulous food, it never fails to deliver.” The country has long been a favourite


with backpackers and the adventurous, but the rapid development of high-quality tourism infrastructure in the last decade has opened Peru up to the luxury visitor too. Today it vies with Brazil as the best-selling Latin American country for most UK tour operators, drawing a wide range of visitors. “Peru is as popular as


ever with clients, appealing to backpackers, honeymooners and empty-nesters alike,” says Travel 2 Product and Purchasing Manager, Justine Egan. Sunvil Traveller names the 50-75 year-old age group among its top clients, while Tucan Travel welcomes plenty of adrenaline junkies, “whether they are on their gap year or blowing their retire- ment fund”, says Product Manager Rolf Stanley. Although the client base is diverse, the fi rst-time


visitor’s itinerary is not so varied. Peru’s key destinations are clustered in the south of the country, so a typical tour will touchdown in the capital Lima, moving on to the picturesque and bustling colonial city of Cusco, high in the Andes, followed by the rural Sacred Valley, Machu Picchu and Lake Titicaca. The variation comes with the addition of a trip to the tropical Amazon rainforest for the wildlife enthusiast, a visit to ‘La Ciudad Blanca’ – the White City – of Arequipa and the staggering Colca Canyon, or perhaps a fl ight over the mysterious Nazca lines and a few days relaxing on the coast. The long-overlooked north of Peru is beginning


to attract a good number of visitors too. Rainbow Tours now offers the trendy DCO suites in the far north town of Mancora, for example, while Distinctive Americas cites the pre-Inca sites of Trujillo, Chiclayo and Chachapoyas as key stops in the region. “Casa Andina already has a property in Chachapoyas and other hotel groups are sure to follow,” says Daniel Benians.


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ith such an iconic and spellbinding sight as Machu Picchu – that imposing Inca citadel high up in the Andes – it’s


Those who fi nd the abundance of archaeological


sites or the cobbled streets and baroque churches of Cusco just a little too sedate can head off into Peru’s rugged landscapes to let off some steam. Rainbow Tours Programme Manager Amanda


Sweeney suggests white-water rafting, horse-riding and mountain biking for starters, and then of course there’s the trekking. Arriving at Machu Picchu after hiking the famous


Inca Trail is high on the bucket list for many visitors, but with only a limited number of permits available to do so – which are diffi cult to obtain at peak times – operators are increasingly offering different trekking routes in the region. The Salkantay and Lares treks are two such


alternatives, both of which “are equally spectacular and much quieter, and explore less-visited landscapes and villages”, says Benians. It can even be done in comfort, he explains, sleeping not under canvas every night but in quality lodges complete with outdoor Jacuzzis and massage services. If comfort is the order of the day, hotel groups such as Belmond (formerly Orient Express) and Inkaterra operate a host of luxury and boutique hotels and lodges, or consider an Amazon river cruise with the likes of Aqua Expeditions. The standard of vessels and hospitality is proving


a match for the luxury ships of Ecuador’s Galapagos Islands – a popular add-on to any Peru itinerary. So is there anything holding Peru back right now? There are still no direct fl ights from London (Madrid is the usual transit) and several operators report steadily increasing prices compared to other Latin American destinations. Others are commonly taking bookings 12 to 18 months in advance of travel and as one product manager says, “if you want the best properties, it’s best to book early”.


What’s new  Hotels: The luxury Hotel Sumaq Machu Picchu


(machupicchuhotels-sumaq.com) is refurbishing its guestrooms, lobby, restaurants and bar over the


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