LONDON THEATRELAND:
241 22 £618.5M
THEATRES AND OVER 110,000 SEATS
MILLION WATCHED SHOWS IN 2013
TAKEN AT THE BOX OFFICE IN 2013
SOURCE: THE SOCIETY OF LONDON THEATRE 2014
revivals in early 2015: Rodgers and Hammerstein’s classic musical The King and I and On The Twentieth Century, the story of a bankrupt theatre producer travelling from Chicago to New York with his ex-fl ame, Hollywood starlet Lily Garland. “We’re convinced that the next hit will be Sting’s musical The Last Ship, adds Hofmann. “Based on the life of shipyard workers in Wallsend on Tyneside, it is inspired by Sting’s own childhood.” As for London's West End, Superbreak’s National Sales Manager, Graham Balmforth, tips Made in Dagenham, Memphis, Cats, Evita and Lord of the Dance – Dangerous Games for success. Training is vital and SuperBreak’s team visits agents UK-wide to ensure they are up to speed on product.
DoSomethingDifferent.com, winners of the Best Trade Friendly Brand at the Travel Globes, pride themselves on ‘imaginative and fun training sessions,’ marketing support, technical solutions and incentives. Attraction World offers agents 20% off their own bookings, saying that it’s invaluable for them to experience product fi rst-hand in order to sell it. Meanwhile, Innstant Travel provides a ‘Margin Manage’ tool, which enables enterprising agents to maximise their profi ts. •
ATTRACTION WORLD’S ONE PASS IS £519 PER ADULT AND £489 PER CHILD FOR UNLIMITED ADMISSION TO 11 THEME PARKS INCLUDING
WALT DISNEY WORLD, UNIVERSAL ORLANDO, SEAWORLD PARKS AND LEGOLAND FLORIDA, FOR 14 DAYS. IT NOW INCLUDES A FEAST CARD OF DINING OFFERS AND EXTRA ADMISSIONS TO ATTRACTIONS LIKE DISNEY'S WIDE WORLD OF SPORTS COMPLEX.
attractionworld.com
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