60 the review
Visit USA news... Virginia goes back to its roots
W&O fans out across the Deep South
WESTERN & Oriental has expanded its USA programme by adding a new ‘Deep South’ collection, a mix of fly-drives, activities and stays across Tennessee, Alabama, Georgia, Louisiana, Mississippi and the Carolinas.
Options range from a Mississippi cruise on-board the world’s largest steamboat to fly-drives that take travellers from plantation stays to national parks to cities such as Memphis and Nashville. For example,
‘Plantations,
Cocktails and Creole – Treasures of Louisiana Fly Drive’, is an eight-day itinerary that takes you into the heart of
Louisiana, from New
A delegation from Virginia, that included the state’s governor Terry McAuliffe and his family, visited the UK to extol the attractions of a state with plenty of new ‘hooks’ for tourists, writes Steve Hartridge. Country music was the theme at a
special reception and dinner in London to celebrate the August 2 opening of the Birthplace of Country Music Museum, in Bristol, Virginia. Close to the Tennessee border, Bristol
has been associated with the birth of Country music since it hosted a set of now-famous recording sessions in 1927, which launched the careers of many of the pioneers of the genre, such as Jimmie Rodgers and the Carter Family. The Birthplace
of IN BRIEF New Orleans steps in: New Orleans,
Louisiana, will be the host city for IPW 2016 after the original choice, Miami, pulled out of staging the event. IPW, the largest travel trade show in North America,
sees US tourism providers
showcase themselves to travel professionals from international markets, including UK tour operators.
ipw.com
Say aloha to more Fairmont: Guests at the Fairmont Orchid on Hawaii’s Big Island can claim a free fifth night when they book four consecutive nights or more. Available until December 19, the offer also includes daily buffet breakfast for two adults, a $70 daily value. Nightly room rates start from $339.
fairmont.com/Orchid
November roadshow returns: The eighth annual Visit USA Roadshow takes place this coming November in London (Chelsea Football Club on the 25th), Nottingham (Crowne Plaza Hotel 26th) and Belfast (Europa Hotel 27th). More details in the October and November editions of Selling Travel and at
sellingtravel.co.uk
Visitusa.org.uk Country Music
Museum celebrates the roots of country and bluegrass and has displays and memorabilia as well as its own radio station and a live music venue. Bristol is located along the ‘Crooked
Road’, Virginia’s Heritage Music Trail, a driving route through the Appalachian Mountains that links musical-themed attractions. The London event also showed off some
of the many wines produced in a state that is the fifth largest wine producer in the USA, after California, New York, Oregon and Washington. Virginia has over 230 wineries and vineyards and visitors can explore them over 20 self-drive wine trails. There’s also a Red, White and Brew Trail, which showcases wineries, craft
beers – Virginia has over 40 micro- breweries – a cider maker and restaurants serving local cuisine. Or for seafood lovers there’s the Oyster Trail, which links seven of the state’s regions where the seafood is harvested. Commented Diane Bechamps, Vice-
President Marketing for the Virginia Tourism Corporation: “Virginia is known for its colonial and Civil War history, its ante-bellum homes and its proximity to Washington DC, but the purpose of our UK visit was to spread the word that we also have a fabulous musical heritage, wine and cuisine, plus family attractions like great beaches and Busch Gardens at Williamsburg....we are looking to attract a younger market.”
Virginia.org
Orleans and Baton Rouge to Creole nature trails and airboat swamp tours to plantation stays in antebellum-style houses. Prices start from £1659pp for
two sharing, including flights and car hire.
westernoriental.com
sellingtravel.co.uk
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