OFF TRACK
Calling on bike brands
Fancy backing the Pedals for Medals charity challenge?
There’s a wheel need for change
Sir Chris Hoy is calling on cyclists to register for the Wheels for Change rides taking place across the UK on Saturday May 24th. Aiming to raise £500,000 through the medium of 10,000 cyclists riding, Wheels for Change takes place over seven rides – all over 100km – from Barclays Premier League stadiums, all raising cash for the worthy UNICEF cause. More information is available over at
www.wheelsforchange.co.uk
Ex-Royal Marine Matt Lavery is asking for sponsorship and kit for the Pedals for Medals Challenge, raising cash for Help for Heroes. In return the company name will be put on banners, shirts and website, as well as multiple shout outs in media coverage lined up for closer the time. The ride takes place May 1st from Manchester to Gibraltar – that’s 1,680 miles in approximately five days. More info via
info@pedalsformedals.com or from
www.pedalsformedals.com
Sponsored by the brands of Moore Large 01332 274252
“We hoped
to pay homage to the legacy of Sturmey-Archer and by using this design we did not expect, nor did we intend, to upset them.”
“The lyrics of our new album ‘Education, Education, Education & War’ look into Britain’s past and our designer has deliberately created artwork that references Britain’s Heritage.
Indie rock band Kaiser Chiefs reveals what it
was thinking when it used Sturmey-
Archer ‘inspired’ artwork on the cover of its latest album Education, Education, Education & War’
“I have worked for the company for more than 40 years and I have never known anything quite as blatant as this. We are used to this sort of thing from backstreet suppliers but did not expect it from such a big band.” Sturmey Archer general
manager Alan Clarke provides his take on the ‘homage’.
“I’m delighted to have this opportunity to work closely with the communities in Bath and North East Somerset and our partners at B&NES Council. This project will ensure that we can reflect the demand for high quality
cycle routes throughout the area and will create an
ambitious vision for a network that will give more people
the option to walk and
cycle for every day trips.” Ian Barrett, South West regional
director for Sustrans, on the project to design a new ‘Strategic Cycle Network for Bath and North East Somerset’, inviting cyclists in the region to come
forward with their visions for the future of cycling infrastructure in the area.
For more on these stories, head to
www.BikeBiz.com BIKEBIZ.COM BIKEBIZ MARCH 89
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