OFF TRACK 10
British Cycling has released a ten-point plan for how Britain can be transformed into a true cycling nation. Read it here:
http://tinyurl.com/qjbgm59
50,000
Re-Cycle has announced a bike donated by Halfords will be the 50,000th sent to Africa since the UK charity was founded in 1998. Halfords has worked with Re- Cycle since April last year.
185 to 49
An international judging panel has trimmed down 185 entries for the Taipei Cycle design and innovation awards to just 49, from which just five will earn Gold awards. The results will be revealed days after this mag lands.
Daniel Gillborn, Director
How important is the Cycle to Work scheme to retail?
SINCE THE Cycle to Work scheme was introduced back in 1999 there has, inevitably, been speculation, conjecture and rumour that the scheme’s success is very hard to prove. How do we know if a tax-efficient way to buy a bike is a success? How do we know if simply by offering a financial incentive to UK employees that this will translate into a healthier, fitter workforce who make a permanent change in their commuting habits? In our recent survey (with nearly 25,000 responses)
23% Latest stats from British Cycling suggest an
increase in demand for women’s race gear, with a 23 per cent increase in female British Cycling licence holders in the last year.
BIKEBIZ.COM
we found some very interesting statistics that prove that the Cycle to Work scheme isn’t just about getting a cheap bike – it does actually promote a long-lasting behavioural change in the way that people choose to get to work. First and foremost, nearly 60 per cent of people said they would not have obtained a bike had it not been offered through the Cycle to Work scheme. When you consider that in 2013 alone 164,317 new participants joined the scheme, it’s fairly reasonable to argue that around 65,000 of those individuals were probably already well on their way to buying a bike (regardless of the scheme), but by the same logic, nearly 100,000 of those people needed the extra incentive that the Cycle to Work scheme brings. Secondly, this year we asked our participants about their continued use of the bike they obtained. A massive 83 per cent of people told us that they are still using their Cyclescheme bike to get to work. If we gross that figure up, this tells us that of the 420,000 people we’ve helped get on bikes over the past nine years, that nearly 350,000 of them are still committed cycle commuters. Not only that, but our figures also show us that 45 per cent of our revenue in 2013 came from employers who signed up with us before 2010 – this reinforces the fact that there is a huge audience of commuting cyclists out there which we have helped to cultivate over the years. This vast group of people will no doubt need to upgrade their bikes, get new safety equipment and will, more than likely, be returning to their local independent bike shop to make these further purchases. How important is the Cycle to Work scheme? I’ll leave that to you to decide.
Daniel Gillborn is director of
Cyclescheme, the UK’s leading provider of tax-free bikes for work. You can reach him on Twitter @cycleschemeltd
BIKEBIZ MARCH 87
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