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THE LONDON BIKE SHOW


Intrepid


Claiming to have “started the trend for long socks”, Intrepid has introduced a £13 Sock Guy made trail sock that will almost keep your knees warm. New trends aside, there’s fresh


introductions in the form of the technical Recon downhill short at £69 and accompanying jersey at £42. The jersey’s armpit venting extends down the sleeve for much improved airflow. For dealers Intrepid can offer 40 per cent


margins with no minimum order quantity. Extra


Intrepid told us “we’re starting a trend for long socks at the trails”


One we missed at Core Bike, Brooks has introduced a non-leather saddle to its range in the form of the Cambium C17. Made from waterproof vulcanized natural


rubber and organic cotton for the canvas, the body is enhcnaced by a thin layer of structural textile. There’s no breaking in period as you may find with the brand’s other saddles and


20 BIKEBIZ MARCH


the C17 has a similar shape to the tried and tested B17. Test saddles are available to Extra UK accounts.


Roswheel


A newcomer to The London Bike Show, Roswheel drew interest largely because of a sleek series of waterproof phone cases capable of housing all the latest models. These are available from as little as £12.50 and mount to the handlebar or stem via Velcro straps. There’s more to the firm, however, which


also has an off-shoot tooling label called Sahoo, which has a nice range of multitools, pumps, repair kits and much more. Worth a look if you need a value for money tools label to satisfy your customer’s home DIY jobs. Trade accounts are welcomed, just contact the sales team on 0208 300 0429.


Boardman Elite As you may have read last month,


Boardman’s Elite division is forecasting 500 per cent growth in 2014, much thanks to current dealers doubling their stocks, as well as US business surging. With a stock of 20 bikes and six framesets


available to the handpicked dealerbase, customers have a broad range of bikes to choose from, ranging from £1,600 to £9,000. Framesets retail £1,299 through £3,500. Having performed extremely well in consumer magazine reviews, the Elite series is available to dealers as a minimum four bike commitment, though most choose the ‘Yellow Jersey’ package, which offers up to a 40 per cent margin. Dealers who do sign up are invited to training and demo days and will have point of sale and select custom fit equipment supplied. Fresh accounts are sought in Scotland,


Wales and Ireland in particular and large territories are available. The Elite Series doesn’t feature in Halfords


Boardman stocks and a separate website is to be delivered shortly to better differentiate the product.


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