OFF TRACK In asso ciat ion with BRO OKS Another crime statistic
A huge haul for cycle thieves hit the headlines last month. Read all about it in our statistical round up…
David Stone MBE, Para-cyclist gold medallist
You’ve had an enviably long career as a highly decorated cyclist, but can you pick out a particular highlight? That moment I crossed the finish line in the road race at the London Paralympics. It was an incredible atmosphere.
You’re training for Rio 2014 – how is that going and do you have specific ambitions to achieve there? I’ve always been a big mile rider. I have changed my approach over the last year – doing more intense work, which I’m responding well to. We are playing with things behind the scenes, mixing things up and my body is responding well. Training for Rio is my big focus and without the support
of sponsors like UK Sport and Farnell element14, I wouldn’t be able to fund my training. Any equipment or financial support will make this easier. I’m keen to give back to my supporters – through brand awareness, being a motivational speaker, or being a part of a company’s CSR strategy.
What does cycling mean to you as someone who has Cerebral Palsy? While I love cycling, I am conscious that I may have an impact upon perceptions around Cerebral Palsy and disabilities more broadly, through demonstrating that I can be a successful and achieve my dreams. When I hear from a child, or an adult with a disability who has brought a trike and taken it up, it’s humbling. When I look back to my childhood and the only role model I had with Cerebral Palsy was Christie Brown. A lot has changed since then and to be a small part of it is very special.
You’re looking to become more closely involved with the bike industry and are searching for a bike technology partner or sponsor – can you tell us a bit about that? It’s fantastic to be a part of the growing interest in cycling. I took part in a Sustrans event on cycle paths and the Great Yorkshire Bike Ride. Both events encourage participation for all. I would love to work with the industry to make the sport more accessible to all. It’s wonderful to see elite racing teams like Cofidis and BMC having also Paralympic athletes within their teams. Recognising the marketing potential for this, it would be wonderful to race for a recognised team, using the best equipment to help me continue winning and showcasing it at a mega-event. Get in touch via
www.david-stone.co.uk
£250,000 Tri UK was hit hard by thieves after The London Bike Show, losing
approximately £250,000 worth of stock when two hire vans were stolen. The retailer praised the industry’s support in spreading the word about the stolen goods (see page 61).
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Raleigh owner Accell has sold the 130-year old Hercules brand to Germany’s ZEG, freeing up cash for investment in other German brands and ‘improving the distinctive market positioning of the Accell Group portfolio in Germany’.
86 BIKEBIZ MARCH
BIKEBIZ.COM
10 Ten media types made their
way into our BikeBiz Brit List of the most influential people in UK cycling, in association with The London Bike Show. For more on that, check out the supplement with this issue.
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