MEDIA SPECIAL
FUTURE PUBLISHING One of the few publishers to ABC audit their magazines and digital traffic, Future Publishing’s main growth has predictably come from digital, while print generally continues to pose problems as sales slip. Mark Wood, CEO of Future, said: “Our
strategic transition towards becoming a digitally-focused content business continues and is clearly reflected in this set of ABC figures, which again underlines our position as the number one publisher of digital editions in the UK.” Neither Pro Cycling nor Triathlon Plus were submitted to ABC for auditing this year.
MOUNTAIN BIKING UK With mountain biking titles having had a rough year, it’s not actually an awful dip in numbers when accounting for digital sales from what is seemingly the UK’s most read mountain biking title. Print and digital combined for Mountain Biking UK totals 36,299 copies sold, with print accounting for 33,377 of those sales, a dip on last year’s average of 38,701 copies per issue. The magazine has increased its price by 15p
year-on-year, bringing the cost of an issue to a mere £4.50.
WHAT MOUNTAIN BIKE Much the same story with What Mountain Bike, which is also fighting the decline in interest in off-road print media. This year’s average sale per issue sits at
14,861, with 11,869 of those made up of print copies. Digital has grown, with last year’s figure of 2,204 sales per issue rising to 2,992.
CYCLING PLUS Future’s success story for 2013/14 is £4.75 road-title Cycling Plus, which is on the right track, actually registering a rare rise in average circulation, going from 45,626 to 45,640. Digital has kept the title punching above the 50,000 mark, with the combined total coming in at 51,155, a small increase on last year’s total of 50,015.
42 BIKEBIZ MARCH
IPC’s line-up includes heavyweights like Cycling Weekly
CYCLE SPORT On the back of a significant jump in sales averages last year, Cycle Sport hasn’t been able to keep the ball rolling, with last year’s 21,495 print circulation dipping to sit at a 19,614 for both print and digital sales. At £4.75, Cycle Sport is IPC’s priciest title, though this didn’t stop an average of 18,560 print magazines selling each month.
CYCLING ACTIVE On the back of last year’s 13.3 per cent increase in readership, Cycling Active has sadly also posted a decline in readership, dropping from a print tally of 25,004 readers per issue, to a combined print and digital tally of 23,152. The £4.25 print magazine made up 22,555 of the sales on average, per issue.
Future’s formidable mag line-up
IPC CYCLING WEEKLY IPC’s leading road title continues to produce 51 issues annually and has held its retail price of £2.99 per issue. Stat-wise, the title has held its ground fairly
well, having posted only a slight overall dip in combined print and digital. Print and digital combined totalled 28,809 copies per issue for the period beginning January 1st 2013 to December 31st. Last year’s figure was 28,834 for print alone, suggesting that digital has made up for a drop off to an average of 27,841 print copies sold.
MOUNTAIN BIKE RIDER Having added 10p to its on the shelf price, IPC’s mountain bike title is now £4.50 an issue and recording average sales of 21,405 per issue, with print and digital are taken into account. Last year print alone recorded 23,679 sales per issue, yet was one of the titles to post the sharpest decline, down from an average of 28,204 sales per issue in 2012. Print sale averages from the period running January 1st though December 31st came in at 20,495.
BIKEBIZ.COM
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