CYCLE COMPUTERS
Ison
WITH OVER 30 years experience in manufacturing cycle computers, Sigma Sport has been at the forefront of cycle computer technology introducing such features like wireless technology. In 2013 they introduced altitude
measurement into the range. The firm has an extensive range of computers from their basic eight function wired BC8.12 to the more advanced ROX 10.0GPS, which is among the best-rated training companions available. Used by the Europcar riders in
last year’s Tour De France, the Rox 10 is GPS enabled and works with Ant+ transmission, meaning it’ll sync with most powermeters. 01353 662662
Bob Elliot
WITH A line of four Crops branded cycle computers, ranging just £13.99 at retail to £49.99, Bob Elliot has a unit to suit most cycle customers. For a penny shy of £50, your customer takes home a computer capable of measuring current, average and maximum speed, dual bike measurements for trip distance and three RPM measurements, a speed pacer, riding time count down and much more. The wired entry model, suitable
for the leisure cyclist offers current speed, trip distance, calorie consumption, odometer and auto scan functions, as well as a clock. 01772 459887
Zyro
CATEYE’S TINY new Strada Smart works in conjunction with your mobile phone to display GPS-derived information on your customer’s handlebar. Available from £59.99, the unit uses Bluetooth to wirelessly connect with any iPhone from the 4s onwards, as well as any android mobile using 4.3 software or above. Using a mobile’s GPS, the Smart will display all information on mileage, time, altitude and much more. Another handy feature is that the Strada smart will display icons to tell you if you’ve any incoming calls or messages. Thanks to its GPS links the device will auto update the clock based on your time zone. For those customers who don’t mind a
larger screen, check out the Padrone, retailing at £49.99.
Giant
AN EXCELLENT starting point for any semi-serious cyclist, Giant’s Axact 13W wireless computer offers plenty for the £29.99 price tag. Key features of the 13- function unit, which is enclosed in a waterproof shell, are dual bike data recording, a 12/24 hour clock, distance, auto sleep mode, calories burned, a pacer and much more, all accessed via one simple button.
giant-bicycles.com/en-GB/
01845 521700
Paligap
VDO HAS launched the all new M series, a completely re-designed and updated range of digital and analogue, wired and wireless computers for riders. With a clean, modern design and
improved displays, the new M Series has been exceptionally well received at UK and European trade shows. Retail prices start at £20 for the
M1 wired and go up to £100 for the M6 wireless, which features cadence, heart rate and altitude options, with all budgets catered for in between. The M3 Wireless is the rapidly becoming the best seller at £50. There is also improved packaging and a new in-store POS available to make the range stand out. 01454 313116
BIKEBIZ.COM BIKEBIZ MARCH 69
Fisher Outdoor Leisure
SRAM DELIVERS an uncomplicated computer mount, retailing at just £14.99, that’s easy to install, lightweight, and above all, vibration and slip-free. At only 20 grams, with a single torx T25 bolt, flexible mounting clasp, and a 1/4 twist mount, it installs quickly, simply and securely on any 31.8mm bar surface. The Sram QuickView Computer Mount also features a center-offset design so the computer can be placed directly in front of the stem, or flip it to position the computer before the bar for MTB or CycloCross use. What’s more, it’ll work great with your customer’s Quarq power meter. 01727 798345
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