NEW PRODUCTS GET YOUR NEW PRODUCTS FEATURED IN
Send your product details including a hi-res photo and brief description of the product. Email
mark.sutton@
intentmedia.co.uk. Or call Mark on +44 (0)1992 535646 for a chat
Olympia Leader Posh Bikes:
info@poshbikes.com
JOINING THE Olympia catalogue for 2014 is the Leader, the first from the label to carry road discs. Designed and perfected with the aid of virtual and
3D simulation software, the bike's main triangle revolves around an aerodynamic head tube joint that blends to create an air-slicing fin. At the rear, Olympia has opted for a very short and compact lower chain stay, to guarantee optimal speed and response. The bike will be available with the latest and newest Shimano Ultegra Di2 Discs, Shimano wheels and FSA componentry. For this reason, the left stay of the fork appears to be slightly off set with respect to the right stay, with a slightly larger and shaped section, to facilitate brake movements. The frame uses mainly carbon fibres T800s, T700 and M30, which are strategically positioned according to the points of highest stress and according to the target weight.
Giro Hoxton LF glove Zyro: 01845 521700
MUCH OF Giro’s 2014 clothing offering has now landed with distributor Zyro, with a selection of casual yet functional designs already tempting those who’ve seen the product. A highlight from the range has to be the Hoxton
LF glove. Made from New Zealand merino wool and cut to offer a tailored feel, making it essential to check the size guides for best results. Pared down with a AX Suede and leather detailing,
the glove has touch screen technology, so no need to de-glove for that mid-ride photo. Additional features include a highly absorbent micro wipe surface and a low profile Velcro closure.
Vulpine & Oliver Spencer jacket Vulpine: 02031514100
IF YOU’VE a customer with a taste for the finer things in life, Vulpine’s collaboration with British designer Oliver Spencer has produced a cycling blazer worthy of an introduction. Made in England, the £295 navy blazer is cut with
an ‘on the bike position’ in mind, making it a versatile garment for outings in and out of the saddle. Similarly, the arms and back of the jacket have been cut slightly longer than traditional outerwear to suit the riding position. With shower-proofing built in, hidden reflective cuffs and collar, as well as underarm venting, it is designed to be both functional and fashionable. Stock is available now.
Lightrider Direct:
mechelle@lightrider.co.uk
LIGHTRIDER TAKES a different approach to bike lighting, turning the spotlight on the rider as well as the road. Appearing at The London Bike Show, the light,
invented by Tudor Davies, provides uber visibility of the cyclist even at T-junctions when a car’s headlights are often pointed away from the cyclist. The road beam is a one-watt LED providing 80 Lumens output and there are three modes – full beam, flashing full beam and flashing commuter mode. USB chargeable (eight hours), this British designed product has been three years in production and a good portion of that time has been spent on programming clever battery management into it. The firm is seeking IBDs – contact Mechelle Bonnallie for more details at
mechelle@lightrider.co.uk.
BIKEBIZ.COM
BIKEBIZ MARCH 71
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