GEARED 2014 Moda
Knog
Dare2b
Limar Gearing up
New branding, revamped showrooms, an expanded portfolio… Moore Large, four decades young this year, had much for dealers to get their teeth into at Geared 2014. Jonathon Harker reports from the Derby headquarters…
American Classic is among the brands joining Moore Large following the Eurobike takeover
GEARED 2014 is Moore Large’s first house show since it took over Eurobike (the distributor, not the show) and with a number of separately acquired brands too – including Box, Promax and Dare2b – there was a lot of product being shown off in its considerably more swanky in-house showrooms. Promax was taken over two years ago and since then the brand has been completely redesigned, so in effect it’s virtually a new prospect, and is joined by companion brand Box. Promax covers the high end, with Box the above entry-level line and both are reaching beyond BMX into MTB. Bigger, stiffer product with improved power
transfer is the name of the game, aiming to produce everything that can go on a frame, but not the frame itself. Toby Henderson is at the helm and the freshly inked deal with Moore Large will see stock due in March. One nifty bit of tech on show was a single
lever shifter prototype ready for the MTB market that is expected to be shop ready between Interbike and the end of the year. It’s been in the works for a year and a half, is Shimano compatible and there will be a derailleur in time. If you’re at Taipei you’ll be able to see samples of the lever, which is all thumb activated, freeing up the fingers.
30 BIKEBIZ MARCH
Knog has a multitude of markets in its sights now, not just the cycle sector, but needless to say the expanding range has plenty of new (or newish) products for bike dealers. Recent developments for the firm include the combination variation of the Party Frank sausage coil lock while on the POS side there are fresh digital point of sale materials hitting stores, featuring easy-to-flick-through product catalogues. Former launches seeing surprising levels of popularity include the Milk Man cable lock, Moore Large told BikeBiz. Elsewhere, Knog’s increased investment into light technology has seen extensions in the high end with the Blinder Arc 5.5 (550 lumens) and the Arc 1.7 (170 lumens). Limar has a number of fresh helmets that
dealers may not have seen in the flesh yet, even if they have clapped eyes on them via press reviews. That line-up includes the Velov, which comes with removable panels for extra ventilation, is priced at £54.99 and comes in black white and silver. Matt colours are creeping further into the range too. Innovative visibility firm Proviz has
developed a new prototype of its Triviz, but even more eye catching (appropriately enough) is the new Reflect 360 range. One of those products that are hard to get across in
words, the range is infused with reflective material that – when lights shine on it – reflect massively – look at the pics on page 31 for more of that. Proviz’s Reflect 360 line-up covers a jacket, backpack and backpack cover and there’ll be more, including shoe covers and the like, in future. Manchester-designed Dare2b is all-new to
Moore Large. With some high profile sponsorship deals, not least with the Yorkshire Festival of Cycling and the TWC Awards, the British company is ramping up to starting with ML proper, which is currently picking the range for autumn/winter. The distributor’s Lauren Vanderplank told BikeBiz: “Dare 2b is perfect for us at Moore Large. We’ve had a gap in our portfolio and have been looking for four or five years for the right brand to fill it.” With a top-end line, newly expanding casual
wear range and a UK designer range that includes a number of women, both Dare2b and Moore Large have high hopes for the future of the partnership. Lake footwear is a more familiar face in the
Moore Large portfolio, having been in it since 2007, and was showing off a number of new models including a new mouldable insole, to be available in two to three weeks time (or roundabout when this mag lands). Having been
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