GEARED 2014 Lake Moda
Proviz Reflect 360 before...
in development for two years, it will be available in four sizes and can be cut to size. Amongst the new shoes from Lake is the
CX237, coming in black (pictured top) or black/orange, providing enough room for the forefoot for comfort over long distances. For Ridley chum 4ZA, saddles are a keen
focus. New developments include semi round design at the rear, ideal for seat bone contact and encouraging the rider to roll forward instead of sliding – the rider doesn’t want to be sliding all up and down the saddle all day, particularly if they’ve forked out for a bike fit. A new relief zone evacuates stress when the rider is in an aggressive racing position and the nose is wide and well padded. New female saddles are, following feedback, the same length as men’s. Women also told the brand they didn’t want the shorter saddle as they used the full length in climbs. There is extra padding for the female saddles. 4ZA also has new packaging in the works.
The digital templates are already online and feature a guide on how to set up your saddle. The actual product packaging will be rolled out in due course. Also from the Belgian brand is a seatpost adapter to convert a full carbon post to handle Di2 via a small aluminium shim to sit in the carbon seatpost.
BIKEBIZ.COM
...and after light hitting it SiS has new products on the way but was
remaining tightlipped at the show, revealing only that there will be new flavours. With in- house R&D and manufacture (they can push out 4,000 gels an hour) SiS can react quickly to the changing market, they told us. The lemon and lime electrolyte mix remains a best seller and the gels are the only ones on the market to be isotonic, we’re told. Aside from product, the team is upping sticks from Windsor and heading into the big smoke. American Classic’s enthusiastic president Bill Shook – a self confessed ‘lightweight freak’ – was on hand at the show to take dealers and journalists through the thinking he has channeled into the brand, including his expectations that tubeless is the future for road cycling, featuring reduced rolling resistance. Shook took us through the benefits of using basalt as a braking surface for its heat transfer properties (only used in AC’s tubulars, not least due to the fact the material is hard to work with). Shook also went into detail about the finer points of the two to one lacing pattern employed on a number of the firm’s wheels, boasting spoke tensions that are all equal by design. You could fill an article or two on Shook’s designs – in fact we did in our October 2013 mag, if you want to take a look.
Moda is another of the brands joining
Moore Large from the Eurobike stable, retaining the same ethos in its new home. Assembled in-house at the new Moore Large workshop, the UK designed brand is all about offering a variety of customisation options to its customers. With a two year range launch programme
there wasn’t too much that was new at the show – they’ll be plenty of that kind of thing at the NEC Cycle Show, we were told – but the UK-made carbon frame prototype (pictured top right) garned many covetous glances from the punters. In fact the version on show is still in need of some tweaks, and another is to be made and tested before UK- made carbon debuts in the range properly in 2015. Also new was the Vivo, a frame first offered by Moda in aluminium, then carbon and now returning to aluminium to show off how far tech has come for the material over the five years or so. We also heard that new Forme frames are in the works, including a full suspension frame. That brand will also get an airing at the NEC Cycle Show with more UK-specific product. Before we sign off, a quick shoutout for
Moore Large’s brand spanking new B2B site at
http://b2b.moorelarge.co.uk
BIKEBIZ MARCH 31
Proviz
Knog’s POS units include interactive displays – including catalogues of the range
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