NEWS
Cycle sports turn to YouTube to boost audiences
UCI Track World Championships reached 100 territories last month Cookson: “We have secured more broadcast partners than ever before”
By Jonathon Harker
course’, into more space for exhibitors. “We are seeing excellent registration
figures and are on course for record levels again this year,” said Messe Friedrichshafen CEO Klaus Wellmann and Eurobike Head Stefan Reisinger, In total, more than 1,200 exhibitors and 40,000 industry visitors from around the world are expected at Eurobike 2014. Germany’s challenger to Eurobike – ISPO
Bike – was cancelled after last year’s show in Munich. The show failed to make a dent in Eurobike’s popularity or steal share. ISPO is instead welcoming the bike trade to its other more established shows. Eurobike has already confirmed dates for the 2015 edition, so you might want to blank out Wednesday August 26th to Saturday August 29th 2015.
www.eurobike-show.com
LIVE STREAMING of cycle sporting events is being adopted more widely by global and UK races. Both FACE partnership – organiser of
the Revolution Series – and the Union Cycliste Internationale (UCI) have turned to YouTube to expand their respective audiences and bring cycle racing to a wider number of consumers. The London finale of the Revolution
Series, taking place March 15th, will be streamed live on YouTube, with hour-long highlights on BT Sport. The Revolution Series Elite Championship will conclude with Team Sky, Rapha Condor JLT and Rudy Project RT battling for the title. FACE Partnership MD James Pope said:
“We wanted to do something extra for this special event, and make sure the action is available to watch for as many people as possible.
“There’s a significant global audience
for Revolution Series considering the international rider line-ups, so YouTube is the perfect place to show it.” Meanwhile the UCI Track World Championships last month reached cycle fans in a whopping 100 territories thanks to streaming via YouTube and expanded broadcast relationships. The improved reach of the world champs, that took place in Cali,
Colombia, reached the Indian sub- continent and Malaysia for the first time, with 30 media companies partnering. UCI President
Brian Cookson commented: “Whilst strong results were already
achieved in the first year of our partnership, the collaboration with Infront is now realising its full potential. “Jointly, we have secured more live
broadcast partners than ever before for the UCI Track World Championships, meeting fan demand and establishing a sustainable presence on screens across the world.” There’s more on the topic and the Revolution Series too over on page 47.
Brompton boss honoured By Jonathon Harker
COMING WEEKS after the company celebrated 25 years of production in the UK, Brompton boss Will Butler-Adams was recognised in a manufacturing award category. Butler-Adams was named runner up of the national EEF/Aldermore Bank Manufacturing Champion Award at the EEF Future Manufacturing Awards 2013. He bagged the accolade for spearheading the growth of the UK business. Praised as a passionate advocate for UK manufacturing, in particular promoting careers in engineering as a UK Commissioner for Education and Skills, he also won a place on the BikeBiz Brit List
2014, supported by The London Bike Show. Mark Stephens, deputy CEO of Aldermore Bank, said: “Brompton Bicycles in a short space of time have become an iconic name in British manufacturing. Will and his team are inspirational in their passion and commitment to the industry and are helping to highlight the great achievements being made in UK manufacturing.” Terry Scuoler, Chief Executive of EEF,
said: “British manufacturing needs innovative and ambitious leaders in order to drive economic growth and compete globally. Will is passionate about and dedicated to manufacturing, and is helping to drive UK industry forward and help grow it from strength-to-strength.”
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