HERON SHOW 2014
Accell-erating interest
With Diamondback having shaved a considerable lump from many retail prices, new labels and fresh stock incentives added for most labels, Raleigh’s showroom invitational was worth the journey. Mark Sutton has the details…
OTE’s British-made range is new to Raleigh this year
DURING FEBRUARY Raleigh once again invited its many customers to its Eastwood showroom with a view to plan for the year ahead. Many products, as usual, caught the eye, including some very clean new belt drive and hub gear Raleigh Stradas. But it was far from just about fresh lines
though, as Raleigh’s marketing man Ben Hillsdon explained to BikeBiz: “The main Dealer Support programmes we were promoting were Raleigh Rewards (points/saving scheme), Raleigh TV in-store consoles, My Shop Online – providing online shopping platforms for those without e-commerce technology or know-how, the updates to our B2B ordering site, Raleigh Service Centre status and event and rider support programmes.” Grassroots cycling development remains a
keen focus of Raleigh, with the distributor aiding shops with ‘supported rider’ pricing and an emphasis on partnership with local cycling clubs. Futhermore, Team Raleigh will be supporting several Bums On Saddles events and also competing around the UK in almost 100 races this season. Such events will have plenty of opportunity for visitors to engage with Raleigh’s demo fleet, we were told, potentially further driving sales toward the local dealer.
34 BIKEBIZ MARCH Raleigh
Building on its long heritage of building wheels in the UK, Raleigh will now offer 27.5 and 29er complete wheels, all laced from scratch at the Eastwood headquarters. Offering two price points, dealers can pick
up entry Tru Build wheels from as little as £20 at retail, while Pro build wheels will satisfy the customer demanding a bit more performance from their purchase. Childrens wheels are also being offered. The Strada bike line now also provides
dealers with a stylish platform to offer the urban and commuting customer with slick belt drive and hub-geared builds now in stock.
Diamondback
Perhaps the talking point of the show, Diamondback has, in part thanks to some favourable exchange rate swings, managed to bring in its 2014 line at some much reduced price points over initial forecasts. An example is the Mission Enduro, originally set to be a £2,000 bike, but now in the Raleigh catalogue as a £1,850 Deore spec build. A greater investment in the Mission Pro saves £550 over the initial forecast that this would
be a £4,000 bike. The performance all mountain frames now all come Reverb internal routing ready should your customer be in the market for this upgrade. Tweaks have been made to ensure that the bikes perform better in 2014 too, with the fork on the Ascent 29er switched out in response to bringing down the bike’s overall reviews last year.
Burley
A new addition for Raleigh, Burley begins with a strong incentive to make it the choice of dealers looking for trailer stock. With the purchase of any trailer and tag
along, retailers can earn an extra ten per cent discount on their buy in price, free point of sale material and 90-day payment terms. There’s also a promotion where with the
purchase of the Rental cub model you’ll be supplied a free Classic Hitch worth £25.
OTE Sports
Newly added and sitting alongside High 5, British-made OTE offers the chocolate and vanilla flavours you’ll not find much of in the High 5 catalogue. The label’s tablets, gels, bars
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