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China
MCV takes a look at the Chinese games market and how home consoles may be set to reappear in the country for the first time in 13 years
INTERNATIONAL FACTFILE
THE FACTS Population: 1,353,821,000 Currency: Renminbi GDP (Per Capita): $6,075 Capital City: Bejing Language: Chinese
KEY RETAILERS
Bailian (Brilliance) Group, Dalian Dashang Group, Gome Home Appliance Group, Nong Gong Shang Supermarket Group, Suning Appliance
ABOUT THE MARKET
THE CHINESE games market continues to remain vastly different to that of other nations across the world. That’s because games consoles continue to remain absent from the country. Consoles were banned by the
nation’s government back in 2000 over fears of violent conduct and the potential impact upon young people. Parents also aired their concerns of children wasting their time on the machines and video games all together.
This saw many gamers turning to the country’s black market in order to get their hands on the prohibited home consoles.
But 13 years on the country may be set to stage a U-turn on the ban and re-introduce consoles within the country. Concerns over the negative impact of video games on Chinese young people remains. But the country views the move as one that could boost its international trade.
www.mcvuk.com Consoles were
banned by China back in 2000. But 13 years on the country may be set to stage a U- turn on the ban.
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Even so, the return of consoles China would have significant implications – and benefits – for the nation’s games industry. The lack of consoles within the country has boosted other areas of the Chinese games market. Notably the growth of online gaming and the popularity of the PC platform.
But restrictions on the consoles will remain. Manufacturers will be required to produce the machines within the country’s new Shanghai free trade zone.
A report issued by market research group Niko Partners found China’s online games market to be valued at $11.9 billion in 2013. That figure is predominantly fuelled by the country’s high demand for MMORPG games and similar online titles.
The high cost of PCs within China has left many consumers unable to purchase their own machine. This has paved the way for the country’s increasingly popular internet cafes. Yet whilst the PC games market remains popular, there’s been a recent drop in demand. The presence of multiple smartphone manufacturers within the country has seen most consumers adopt these devices. As a result, many are turning to the platform for gaming.
The China Mobile Game Industry
Report 2012 – 2015 issued by Sino Market Insight estimates the nation’s mobile games market will boast 336m mobile gamers by 2015.
Around the World 9
KEY DEVELOPERS
2K China, 5 Minutes, EA Shanghai, Gameloft, NCsoft China, Playfish China, PopCap Shanghai, Spil Games Asia, Ubisoft Chengdu, Ubisoft Shanghai, Webzen China, Zynga China
PUBLISHERS IN THE REGION Disney, EA, Konami, NCsoft, Tencent, Ubisoft
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