INTERNATIONAL FACTFILE Germany
MCV looks at the German games market and why handhelds have overtaken PC and home consoles as the country’s most popular platform
In association with Wholesaler and distributor of video games, consoles and accessories
THE FACTS Population: 80,399,300 Currency: Euro GDP (Per Capita): $41, 513 Capital City: Berlin Language: German
TOP DEVELOPERS
Aerosoft, Animedo, Anvil Soft, Artex Software, Aruba Studios, Beat Games, Bit Barons, Bitfield, Candygun Games, Claw Design, Crytek, Deck 13, EA Phenomic, EnterTrain, Fancy Byts, Fishlabs, InsaneSoft, Keen Games, Pixon, Reality Twist, Silent Dreams, Silver Style, Sofatronic, Spellbound Studios, Yager Development, Zeal, Zone 2 Media
KEY RETAILERS Amazon, Drogerie Mueller, Expert, Galeria Kaufhof, GameStop, Marktkauf, MediaMarkt, Pro Markt, Real, Saturn
MAIN DISTRIBUTORS Groß Electronic, Großhandel, Koch Media, Otto Group, Playcom Software Vertriebs, Vitrex Multimedia
PUBLISHERS WITH A LOCAL OFFICE
2K Games, BigBen Interactive, Capcom, City Interactive, Deep Silver, EA, Kalypso, Konami, Microsoft, Namco Bandai, Nintendo, Sega, Sony Computer Entertainment Deutschland, Square Enix, Ubisoft
ABOUT THE MARKET
GERMANY is a key market for games publishers to target. The value of the nation’s games industry has remained close to the €2m mark for the past three years. German trade body BIU estimates the market has already generated €596m in revenue during the first half of 2013.
Video games became the most popular creative industry within Germany in 2010, achieving a turnover of €1.86 billion. The industry continues to maintain that position in 2013. The trade body ranks this revenue as the second highest within Europe, losing out only to Great Britain. 34.4m games were sold
throughout the first half of 2013, an increase of two per cent compared to the same period in 2012. And with many of the biggest releases set to launch in the second half of
Germany’s market revenue is the second highest in Europe, losing out only to Great Britain.
“ 20 Around the World
Market analyst Newzoo reports the number of gamers in Germany is on the rise with over 38.5m active players in the region in 2012. These gamers continue to support the market with 25m active consumers spending money on games. PC gaming continues to outsell home consoles in Germany as 11.9m
the year, along with Microsoft and Sony’s next-gen consoles, the market is on course to further increase these figures.
of the units sold in the first half of 2013 were on this platform. That’s compared to just 9.6m home console games. But mobile gaming reigns supreme in the region with over 13m games sold on smartphones and handheld consoles combined. The PC has grown significantly in popularity amongst the country’s consumers in the last two years. Sales of console titles narrowly edged out PC games by 24.7m to 24.5m in 2011 but the shift towards PC gaming has since seen the platform regain the lead. Germany continues to host the world’s largest video games conference, Gamescom, every August. The Cologne-based
event is open to both retail and consumers. This year’s show attracted a record attendance of 340,000 visitors – a 23 per cent increase on 2012.
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