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India
Specialist retail and mobile gaming are the major growth areas in this Asian market
KEY RETAILERS Croma, Crossword, E Zone,
Flipkart.com, Game4U, Games The Shop, Jumbo, Landmark,
Letsbuy.com,
Nextworld.in, Origin Games, Planet M, Reliance Retail, Sony Worlds, Shivam
MAIN DISTRIBUTORS Milestone Interactive, E-xpress Interactive, Worldwide CD ROMS
TOP DEVELOPERS Basilisk Games, BlueGiant Interactive, ChaYoWo Games, Crosscut Games, Csharks Games, Dhruva Interactive, Dreamspike Studios, Eivaa Games, FX Labs, Gameloft, Manthan Studio, NileeGames, Ninth Dimension Studios, Plow Games, Puca Studios, RZ2 Games, Spiel Studios, Thinking Monkeys, Trine Entertainment, Ubisoft Pune, Walnut Games
PUBLISHERS WITH A LOCAL OFFICE
Activision Blizzard, EA, Nintendo, Microsoft, Sony, Square Enix
ABOUT THE MARKET
THE RISE of specialist games retailers has greatly increased the opportunities for publishers to find success in India. Last year saw a surge in midnight launches for blockbuster games such as Assassin’s Creed III and FIFA 13, bringing the nation’s games market closer in line with those in the West. Some chains are even embracing the digital era, with
Game4U.com launching a downloads portal. However, there are still many economic hurdles to overcome. “India is a price-sensitive market,” explains Anand Khemani, CEO of distributor E-xpress Interactive. “The lower per capita income, plus all the taxes and duties, push costs further and make the SRPs steeper. We work on very thin margins trying to achieve the best possible SRPs so that the market can grow.”
Advances in retail are overshadowed by the wealth of development talent. Most studios focus on mobile gaming – unsurprising, given how
www.mcvuk.com
We work on very thin margins trying to achieve the best possible SRPs so that
the market can grow. Anand Khemani, E-xpress Interactive
“
popular this sector is in India. While smartphones are still considered too expensive for most consumers, the penetration rate of Java means there are plenty of opportunities for mobile developers and publishers.
In fact, EA generates up to $5m per year through mobile games in India. “There’s been a lot of buzz around the Indian game development industry over the last year or so,” says Catapult Business Solutions founder Chris Stanton-Jones.
“The country’s fast-growing mobile phone user base and the steady rise in smartphone sales have seen studios mushrooming all over the country in pursuit of ‘the next Angry Birds’.” Social gaming is also popular, with more than 40 per cent of Indian Facebook members using it to play games. Research suggests India could become one of the Top Five countries for social gaming in three years. For more information, point your browser towards
MCVIndia.com
Around the World 25
INTERNATIONAL FACTFILE
THE FACTS Population: 1,210,193,422 Currency: Rupee GDP (Per Capita): $1,388 Capital City: New Delhi Languages: Hindi, English
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