INTERNATIONAL FACTFILE Denmark
MCV looks at how the region is seeing a boost in developers and mobile and tablet gaming
TOP DEVELOPERS: Art of Crime, Certus, Flux Studios, Frecle, Guppyworks, IO Interactive,
King.com, Krea Media, Oddlabs, Playdead, Press Play, Serious Games Interactive, Tactile Entertainment,
Underholdningsbranchen, Unity Technologies, Zero Point Software
KEY RETAILERS: Bilka,
CDON.dk,
Coolshop.dk, Coop, El-Giganten, Expert, Fona, Føtex, GameStop, Stereo Studio, Top Toy
BEST DISTRIBUTORS: Bergsala, Elpa, Impulse, Koch Media, Nordisk Film Interactive, Nordic Game Supply, PAN Vision
In association with Wholesaler and distributor of video games, consoles and accessories
THE FACTS Population: 5,580,413 Currency: Danish Krone GDP (Per Capita): $37,657 Capital City: Copenhagen Languages: Danish
PUBLISHERS IN THE REGION: Activision Blizzard, Disney, EA, Microsoft, Namco Bandai, Square Enix, Ubisoft, Warner
ABOUT THE MARKET
THE NORDIC nation of Denmark houses a retail market consisting of specialists, hypermarts, bookstores and indie music chains all selling video games. However, like the rest of Europe, the market has suffered in recent times. “The Danish market is down like in other countries in Europe”, says Koch Media’s Nordic general manager Martin Sirc. “More focus is on the bigger brands, and less success registered for the middle and smaller titles. And the next-gen consoles are eagerly awaited, like in the rest of Nordic.”
The region has also experienced a challenge presented by the power of social media and smartphones shaping Danish tastes towards handheld gaming.
“The main challenges are the way that games are played today, as handhelds are squeezed by
12 Around the World
Nordic still has a healthy PC market but digital is taking a bigger chunk of this. Martin Sirc, Koch Media
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Alongside the growth in mobile and tablet gaming, the region has also seen a boom in developers. “Nordic developers have had significant growth with players like
smartphones and tablets,” added Sirc. “Consumers spend more time on social media and digital distribution on PC is growing rapidly. Nordic still has a healthy PC market but digital is taking a bigger chunk of this.”
King.com taking the leading position on Facebook and Free Lunch Design’s Icy Tower 2reaching 1m downloads in the first ten days. Nordic has traditionally been the home of many successful developers and the success continues.” With a high level grasp of the English language and Denmark taking up a healthy chunk of the Nordic market, publsihers could see the region as a perfect stepping stone into Nordic territories. Sirc states: “Denmark represents approximately 22 per cent of the Nordic market and gaming is socially accepted in all age groups. The level of the English language is very high so there is no need for localisation. Publishers should see Denmark as a part of Nordic, offering overall good business rather than an individual territory, since you can use one SKU for the whole of Nordic.”
www.mcvuk.com
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