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Turkey
MCV analyses the Turkish games market and how MMO titles are outperforming those in Western countries
INTERNATIONAL FACTFILE
THE FACTS Population: 75,627,384 Currency: Turkish Lira GDP (Per Capita): $10,666 Capital City: Ankara Language: Turkish
KEY RETAILERS Bimeks, Carréfour, Darty, D and R, Electro World, Media Markt, Teknosa, Sony Centres
MAIN DISTRIBUTORS Aral, Tiglon
TOP DEVELOPERS 2Gen, Ark Game Studios, Ceidot Game Studios, Insofer, Kukla Interactive, MagiClick Games, OyunStüdyosu, Peak Games, Pixofun, Sobee Studios, TaleWorlds
ABOUT THE MARKET
TURKEY maintains one of the world’s fastest-growing games markets. Research firm Newzoo estimates the market’s value was $500m by the end of 2012. Meanwhile, a Business Monitor International report expected the value of the country’s consumer electronics sector to hit $9.2bn in the same period. Video games continues to be one of the region’s most popular industries and Turkey boasts a high number of gamers. According to Newzoo, there are over 30m active internet users between the age of 16 and 50 within the country, and 21.8m of them actively play games. That 72 per cent share is higher than in most Western countries. However, the number of Turks spending money on games is much lower than in Europe and the US. Only 52 per cent spend money on video games products.
One out of every five dollars spent on video games in Turkey is spent on MMOs.
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more gamers willing to spend their disposable income.
With over 17.1m social gamers,
Facebook is the most popular gaming platform within the country. Its audience rivals the online- dominant market in Germany. Consumer spend here is similar to Western countries in that only 27
The recovery of Turkey’s economy has aided the games market slightly, with increased purchasing power and consumer confidence making
per cent of social gamers spend money on these games through micro-transactions.
MMOs remain one of the most- popular and highest-grossing games in Turkey, taking one out of every five dollars spent on games in the country. This 21 per cent share outperforms its Western and emerging market counterparts. The share of paying MMO gamers stands at 46 per cent but average monthly spending through subscription fees is lower than that of the US. That’s because 96 per cent of the country’s MMO gamers play free-to-play titles compared to just 27 per cent who opt for subscription-based games. The popularity of these MMOs has fueled the success of gaming cafés. Newzoo estimates consumer spend on MMO and console games to have generated over $30m.
PUBLISHERS WITH A LOCAL OFFICE Sony, Ubisoft
Around the World
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