INTERNATIONAL FACTFILE
In association with Wholesaler and distributor of video games, consoles and accessories
The Netherlands
MCV checks in on the Dutch games industry and how the nation’s developers are looking to benefit from the growth of mobile and social gaming
THE FACTS Population: 16,788,973 Currency: Euro GDP (Per Capita): $46, 142 Capital City: Amsterdam Language: Dutch
KEY RETAILERS
Bart Smit,
Bol.com, Gameshop, Intertoys, Media Markt, Nedgame
KEY DISTRIBUTORS Micromedia BV, Zylom
KEY PUBLISHERS Atari, Codemasters, EA, Gamious, Microsoft, Nintendo, Sony, Take- Two, Ubisoft
KEY DEVELOPERS BlewScreen, Coin-Op Interactive, Dutch Game Studio, Flavour, FourceLabs, Mimicry Games, OneBigGame, Paladin Studios, Rising Step, Ronimo Games, Rough Cookie, Soepel, Sticky Studios, Stolen Couch Games, Vertigo Games BV, Weber Sites & Games, Weird Beard, ZC Funcraft
ABOUT THE MARKET
MUCH like its European counterparts, the Dutch video games industry is one that is ready to reap the benefits and
opportunities available from global trends, particularly the rise of online and mobile gaming.
A report published by consultancy firm Deloitte, in conjunction with the Dutch Games Association found the country’s video games market in 2010 to be valued at €626m in terms of consumer spend. Fast-forward to 2013 and that figure is forecast to be around €805m, with €189m of that expected to come from online, mobile and browser gaming. However, the country suffers from mass importing, with consumers in The Netherlands regularly securing their games from overseas retailers.
The Dutch games development industry is one that remains relatively small but modest.
36 Around the World
There are now around 160 active gaming companies within The Netherlands across multiple sectors.
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Consumers have helped strengthen the country’s games industry through their support of homegrown developers. In 2010, Dutch-made games generated a total consumer spend of €125m.
In 1995 there were only ten major studios developing for PC and consoles within the country. But the opening of Lost Boys Games – which later became Guerilla Games – saw the 2004 release of the Killzone franchise, and the notoriety of the Dutch games industry increase.
There are now around 160 active gaming companies within The Netherlands across multiple sectors including games development, publishing and distribution. 74 per cent of these companies are developers. That’s compared to an 18 per cent share represented by publishers and eight per cent by the nation’s distributors and retailers. Many of these businesses are small in size, with the majority of Dutch developers maintaining an average staff count of below five. But the growth of mobile and social trends will see this number rise. Some of the industry’s biggest publishers have a home in The Netherlands, including the likes of EA, Microsoft, Nintendo, Sony, Ubisoft and Take-Two.
Whilst many of these are based within the nation’s capital Amsterdam, regions such as Utrecht and Eindhoven also host some of the nation’s games firms.
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