INTERNATIONAL FACTFILE Finland
MCV looks at the Finnish games market and how the development scene has rapidly grown in recent years
In association with Wholesaler and distributor of video games, consoles and accessories
THE FACTS Population: 5,421,827 Currency: Euro GDP (Per Capita): $36,395 Capital City: Helsinki Language: Finnish
KEY RETAILERS
Anttila,
cdon.com, Citymarket, Discshop, Expert, Gamestop, Gigantti, Hobby Hall, Kärkkäinen, Konsolinet, Musta Pörssi, My Game Store, Pelimies, Prisma, Puolenkuun Pelit, Stockmann, Sokos, Tokmanni, VDP, Veikon Kone, Veljekset Keskinen,
Verkkokauppa.com, Viihdepysäkki
MAIN DISTRIBUTORS 3HD, ALSO, AMO, Koch Media, Nordisk Film, Nordic Game Supply, PAN Vision, Plan 1
PUBLISHERS IN THE REGION Activision Blizzard, Capcom, Codemasters, Disney, EA, Microsoft, Namco Bandai, Nintendo, Sega, Sony, Take-Two, THQ, Warner Bros
ABOUT THE MARKET
LIKE many of the Fennoscandian nations, Finland is a big country, with a population of 5.4m spread around a large area. This means that publishers need to work closely with retailers to reach their audience. Over 20 chains sell games in the region. Similar to the UK, specialist retailers have a strong presence, while hypermarkets also stock a robust selection of games. Online stores and other electronic retailers have a healthy audience in Finland. According to Finnish video game trade body, FIGMA, retail is concentrated and only a few retailers dominate the market. In 2012 the games industry in Finland was valued at £40bn by industry body NeoGames, making it bigger than the music industry and it is rapidly catching up with the film
16 Around the World
In 2012, the games industry was worth £40bn –bigger than the music industry, while it is catching up with the film industry
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the biggest audience, making up 48 per cent of games played. 31 per cent of gamers use a mobile device to play games. Perhaps inspired by the success of Rovio’s Angry Birdsseries,
industry. PC is by far the most popular platform in the region, being used by 47 per cent of gamers, while online games have
Finland’s game development scene is expanding rapidly – over 150 companies are operating in the country, 40 per cent of which have been established in the last two years. Many of these studios are concerned with making mobile games. This is due to the lower development costs involved in making games for mobile devices. Since 2008, the turnover of games development in Finland has grown from €87m (£74.2m) to €250m (£213m) in
2012.It is estimated to make €1.49bn (£1.3bn) in 2020. This success has attracted international attention – Ubisoft bought RedLynx, the developers of the Trialsseries, while Clash of Clansdevelopers SuperCell recently teamed up with Japanese internet company SoftBank.
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TOP DEVELOPERS 10tons Ltd., Aniway, Anyfun, Bugbear Entertainment, Casual Continent, Chat Republic, Colossal Order, Cowboy Rodeo, Frozenbyte, Futuremark, Grey Area Labs, Housemarque, Inaria, Interactive, Kajak Games, Kukouri, Kuuasema, Ludocraft, Minestudios, Moidogames Mountain Sheep, Nitro Games, Pixolane, Recoil, Redlynx, Remedy, Rocket Pack,
Rovio, Secret Exit, Skyrocket, Songhi Entertainment, Star Arcade, Sulake, Sumea / Digital Chocolate, Supercell, Ticbits, Tripworks, Tuonela Production, Wirepunk, Virtual Air Guitar Company
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