NEWS
“Millions start Xmas shopping without an idea of what they’re going to buy. In December, eBay saw 250,000 searches for ‘Christmas presents”. eBay advertising head Phuong Nguyen discusses Christmas shopping trends p30
Warner Bros spends big on Batman Three-week TV campaign Sampling tours Drinks promotion Midnight launches by Christopher Dring
FORGET PS4 and Xbox One, one of the biggest marketing campaigns of Christmas will be for a current-gen game.
Warner Bros has revealed a huge advertising push behind its new Batmantitle – Arkham Origins.
It includes a blockbuster TV campaign, events, drinks promotions with Kick, plus heavyweight online, digital and out-of- home activity. Arkham Originsis the third in the hit Batman series that has become a shining example of how to do good licensed titles. The first game Arkham Asylum has a Metacritic of 92, while 2011’s Arkham Cityhas a score of 94.
Those games were created by UK studio Rocksteady, while Origins is a prequel that is being
Warner has teamed up
with Kick energy drinks, with ads on 1.5m impressions.
“ 8 October 11th 2013
created by the firm’s newly- created developer Warner Bros Montreal.
But that doesn’t mean its publisher views the game any differently. And it has booked a three-week TV campaign with ads around Premier League and Champions League football, Homeland, The Walking Dead, 8 Out of 10 Cats and Fresh Meat.
The firm has also teamed up with Kick energy drinks, with ads on 1.5m
impressions, while a video-on-demand campaign will deliver ten million 30 and 60- second pre-rolls around specific game, action, sport and comedy videos. The firm is also planning midnight launches with UK
supermarkets alongside a variety of other retail focused events.
You can read more on the Batman: Arkham Origins campaign on page 27.
New distributor Pavilion enters UK market by Greg Lockley
PAVILION Distribution has opened its doors in the UK. The West Midlands-based firm was founded back in May and has wasted little time signing its first clients. Pavilion has confirmed the signing of Topware Interactive, a deal that will see the publisher’s portfolio released in the UK for the first time since 2007. These titles will include multi-platform titles Two Worldsand Iron Sky, along with new release Raven’s Cry. “Our decision to sign Topware was an easy one, they have a strong line up
planned for later this year and early 2014. We look forward to working closely with them and rolling out their range into independent retailers,” said James Panter, Pavilion general manager. The firm also signed Focus Multimedia earlier this year and will handle some of the publisher’s key brands.
The line-up includes budget PC versions of Angry Birds, Assassin’s Creed II and the Mystery Case Filesfranchise. The company added that it is now on the look-out for
potential new clients, offering its own sales team and warehousing facilities. Pavilion: 01902 861527
www.mcvuk.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68