NEWS
Rocksmith DLC can boost points cards sales
by Greg Lockley
UBISOFT says Rocksmith 2014 will help retailers sell more digital points cards. The new music franchise debuted last year, and the publisher says the attach rate of downloadable songs were higher than expected. “The original Rocksmith had a high DLC attach rate and with an impressive line- up for this year’s entry it provides lots of opportunity to drive additional revenue at retail via wallet and points cards,” Alan Dykes, group marketing manager, Ubisoft.
The next
game in the series launches on October 25th, backed by a two-pronged marketing campaign. The first part of the campaign is aimed at core gamers with activity across specialist games sites and the Xbox 360 dashboard. The second takes place over Christmas, and will target music fans and guitar learners. Ubisoft: 01932 578000
Nintendo: Sonic will help drive 2DS sales
by Greg Lockley
SONIC THE Hedgehog is one of the 2DS’ killer apps, says Nintendo.
The platform holder told
MCVthat the franchise’s kid-friendly appeal will help the firm sell more of its value-priced handheld, which launches today (Friday, October 12th). Sonic: Lost Worldis one of three exclusive Sonic games for
Nintendo’s platforms, and is due on 3DS and Wii U on October 18th. “There is a lot of
opportunity to engage with the younger audience on
There is a lot of opportunity to engage with the
younger audience. Dani Robinson, Nintendo
“ Jo Twist Bruce Daisley OPENING KEYNOTE
Martyn Gibbs, CEO,
Game Retail Shahid Ahmad Charles Cecil
Wednesday November 13th 2013 3.15pm - 11pm
One Wimpole Street, 1 Wimpole Street, London, W1G 0AE
www.londongamesconference.com
Registration 3.15pm
Conference 4.00pm - 8.00pm
Networking and buffet 8.00pm - 11.00pm
Miles Jacobson David Reid Simpson-Bint Jonathan
Sonicwith the new entry- level Nintendo 2DS console. From launch to post launch we’ll be focused on kids,” said Nintendo product manager Dani Robinson. “Peak season this year is without doubt a big celebration of Nintendo franchises and Sonic sits high on every platform gamers list of ‘must play’ titles.” Marketing for Lost World will include ads around cinema releases Turbo 3D and Cloudy With A Chance Of Meatballs 2. This is in addition to a three-week TV campaign on Nickelodeon, Disneyand Boomerang from October 14th.
Michael Pachter N'Gai Croal
James Binns Ross Brockman Simon Little
Phil Elderfield
Hittenhausen
Erik
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