XMAS MARKETING: THE BIG CAMPAIGNS WWE 2K14
2K GAMES’ first attempt at a wrestling title is backed by ads around WWE shows on Sky TV and on specialist wrestling websites. WWE and wrestling fans will also witness prints ads in October ahead of the game’s November 1st launch, before 2K takes the game on a national outdoor campaign, complete with shopping centre tour. The firm also has a number of special editions and a partnership with High Street giant GAME.
BATMAN: ARKHAM ORIGINS
WARNER Bros’ blockbuster Arkham series returns on October 25th, and the firm is going to town with its advertising. A three-week TV campaign will include ads around Champions League and Premier League football, Homeland, The Walking Dead, 8 out of 10 Catsand other shows aimed at young men. There’s a four-week video-on- demand campaign that will deliver over 10m pre-rolls, huge roadside and London Underground poster and digital activity, a YouTube take- over, plus print and radio activity. We’re not even nearly finished. There’s a third-party promotions with Kick Energy Drink (with ads on 1.5m cans), Richer Sounds, Storm Watches and Nvidia. PR has been busy securing front covers, with some yet-to-be-confirmed activity planned closer to launch.
And then there’s appearances at Eurogamer and MCM Expo, special signings set for GAME Stratford, midnight launches… this boxout really isn’t big enough.
FOOTBALL MANAGER 2014
SURE to be Christmas’ No.1 PC game, Sega has booked a cover and advertorial in Sport Magazine, along with ads around football content sites and club sites of the Football League. Ads will also appear across Sky Sports’ website and apps. The TV campaign has started, with 20- second spots appearing around Premier League, Championship and Champions League matches until the end of December – longer than any previous FM campaign. There’s also a poster campaign across London during November and December, plus a week-long campaign with Talk Sport.
www.mcvuk.com BATTLEFIELD 4
A mere four days before Call of Dutyarrives on shelves, EA launches its modern warfare rival, Battlefield 4. The campaign will be split for the launch of the current- gen version, and then kick off again at the launch of PS4 and Xbox One. The firm is encouraging gamers to ‘trade-up’ from the PS3/360 version to the PS4/Xbox One version with retail deals and there is also the ability to copy over multiplayer stats.
The TV campaign starts this month and runs right through November and December, while on November 1st EA has teamed up with Xbox for the event: Battlefield 4: Showdown Live Europe vs USA. The 64-player tournament will be held live in London and streamed around the world.
ASSASSIN’S CREED IV: BLACK FLAG
WII U
TV ADS featuring Zelda, Mario and Sonic will be seen by 90 per cent of kids 33 times, while 97 per cent of families will see the ads 34 times. A Tesco tie-up will see leaflets reach 300,000 former Wii buyers. Wii U will be part of a 33-date UK shopping centre tour, and 15 double-page national press advertorials are designed to educate mums and dads.
THE CREED campaign has been running for months, with online ads in June and cinema ads in August. That’s only going to get bigger, with the usual heavyweight TV, online and national outdoor ads. But Ubisoft is
taking Assassin’son the road this year. The game was playable in stores in August, it was at the Eurogamer Expo, and will be at the Play and MCM Expos. The PS4 version will go on a 40-day tour of 20 universities.
SKYLANDERS: SWAP FORCE
ACTIVISION hopes to out-shout Disney this Xmas with advertorials in Toxic, First News and National Geographic Kids. The game’s ‘swappability’ element will promoted on Binweevils, Cartoon Network, Swapit, Miniclip and Nick, backed up by retail and shopping tours. That’s as well as search media and blog activity that will deliver 3m impressions. A multi-million pound three-month TV campaign started on October 1st, and will include X Factorspots and Cartoon Network sponsorship. Swap Force activity will also hit 600 schools, while activity sheets will be distributed to kids ahead of October half-term.
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