NEWS
RETAIL INTELLIGENCE Head to
www.mcvuk.com for daily market data and news. This week our Retail Essentials section starts on p39
Assassin’s Creed series surpasses 6.6m UK sales
Ubisoft to kick off huge UK tour for Black Flag in November by Greg Lockley
ASSASSIN’S CREED has now sold over 6.6m units in the UK, Ubisoft has told MCV. The publisher revealed the figures ahead of next month’s launch of the latest instalment in the franchise – Black Flag. Assassin’s Creed IV: Black
Flagis the sixth entry in the series and Ubisoft is prepping one of its biggest marketing campaigns to support the game’s launch. “The Assassin’s Creed franchise has already sold over 6.6 million units in the UK and over the past few years it has become a staple in gamers’ diaries,” said Omebline Wallon, UK brand manager, Ubisoft. “Since we announced Black Flagin March, we have supported it at every beat of the campaign. We will be increasing our media presence as we near launch.”
Assassin’s Creed has sold over 6.6m units in the UK and has become a staple in
“
gamers’ diaries. Ombeline Wallon, Ubisoft
4 October 11th 2013
Alongside the usual heavyweight TV, online and print campaigns, Ubisoft is taking the game on a tour of 20 UK universities. Black Flaglaunches November 1st on Xbox 360, PS3 and Wii U, and will launch alongside PS4 and Xbox One. Wallon added: “This year the anticipation is high, especially with the game coming on PS4 and Xbox One. Consumers are very excited about what the new consoles have to offer.” Ubisoft: 01932 578000
Titanfall ‘will be a big, big system seller for Xbox One’
Angry Birds Star Wars II tops paid iOS charts
by Greg Lockley
ANGRY BIRDS Star Wars II has beaten Rovio’s
expectations by topping the UK mobile charts. The Star Warscrossover title, which uses physical toys similar to Skylanders and Disney Infinity, launched last month to critical and commercial success and debuted at the top of the UK iOS charts during its first week on sale.
“It has definitely met our expectations in fan
response, sales and rankings. The first Angry Birds Star
Warswas our most highly rated Angry Birdsgame so our expectations were equally high for the sequel also,” said Jami Laes, executive vice president of Rovio Entertainment. Since launching in November last year, Angry Birds Star Warshas been downloaded over 100m times across iOS, Android and the Windows Phone. Laes added: “The original Angry Birdsis still going strong with new content and new fans coming in all the time.”
www.rovio.com
by Christopher Dring
MICROSOFT VP Phil Harrison has tipped Titanfall to be Xbox One’s killer app. He told MCVthat Xbox One is beating its rivals when it comes to games, calling out the reception Titanfallreceived at E3. The EA-published game is exclusive to Xbox One and 360. “The most important thing is the games. And coming out of E3, we had almost twice as many ‘game of the show’ nominations than our nearest competitor,” he said. “The industry, journalists and the media are voting our games as the strongest. We have an exclusive relationship with EA and Respawn on
Titanfall, which is the most heralded game in E3 history. “I had a chance to get in
front of Titanfallat Gamescom, and there is a really incredible thing that Respawn has done. The verticality and change in level design from six-foot tall to 40-foot tall is inspired, it is a really magical video game moment. It’s something new, impactful and I’ve never seen before. “I am very confident that this is going to be a big, big system seller. Every generation sees a new IP explode in a powerful way, and right now I would say Titanfallhas a big chance.” You can read more from Harrison on page 18.
www.mcvuk.com
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