OFF THE RECORD
In this week’s Off The Record, the UK games industry shows off its face fuzz, there are PR stunts involving sharks in Grand Theft Auto V and X Factor rejects Union J, while Premier PR bring the F1 experience to HMV Oxford Street
BEARDY BEARDS
If we could, we’d run pictures of beards every week in MCV. So thank goodness for 2K Games for giving us a legitimate excuse. Because some wrestler in WWE has a beard, 2K is encouraging readers of MCVto show off
their face fuzz – or in the absence of facial hair – cut the beard out kindly printed on the back of MCV 757. and wear that. Here are some of our favourite beards. If you want your furry face in MCV, tweet your pictures to @2KUKPR.
GRAND THEFT SHARK You know a game has made it when other PR execs start using it to sell things. Take the latest promotion for the dreadful horror film Sharknado (about sharks landing on humans via tornados, yep) where GTA Vplayers were encouraged to take pictures of in-game ‘sharknados’. Games media outlet Outside Xbox were offering prizes to the best sharkando pics. Here’s a selection.
RETAIL ADVISORY BOARD MCV takes soundings from its Retail Advisory Board on the biggest issues in
Charlotte Knight, GAME
James Morton, Blockbuster
Jon Hayes, Tesco
Craig Thirkell, Asda
Ketu Patel, Amazon
Sarah Jasper, The Hut
Phil Moore, Grainger Games
Igor Cipolletta, ShopTo
Dermot Stapleton, Get Games
Niall Lawlor, GameStop
Phil Browes, HMV
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October 11th 2013
www.mcvuk.com
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