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OFF THE RECORD


In this week’s Off The Record, the UK games industry shows off its face fuzz, there are PR stunts involving sharks in Grand Theft Auto V and X Factor rejects Union J, while Premier PR bring the F1 experience to HMV Oxford Street


BEARDY BEARDS


If we could, we’d run pictures of beards every week in MCV. So thank goodness for 2K Games for giving us a legitimate excuse. Because some wrestler in WWE has a beard, 2K is encouraging readers of MCVto show off


their face fuzz – or in the absence of facial hair – cut the beard out kindly printed on the back of MCV 757. and wear that. Here are some of our favourite beards. If you want your furry face in MCV, tweet your pictures to @2KUKPR.


GRAND THEFT SHARK You know a game has made it when other PR execs start using it to sell things. Take the latest promotion for the dreadful horror film Sharknado (about sharks landing on humans via tornados, yep) where GTA Vplayers were encouraged to take pictures of in-game ‘sharknados’. Games media outlet Outside Xbox were offering prizes to the best sharkando pics. Here’s a selection.


RETAIL ADVISORY BOARD MCV takes soundings from its Retail Advisory Board on the biggest issues in


Charlotte Knight, GAME


James Morton, Blockbuster


Jon Hayes, Tesco


Craig Thirkell, Asda


Ketu Patel, Amazon


Sarah Jasper, The Hut


Phil Moore, Grainger Games


Igor Cipolletta, ShopTo


Dermot Stapleton, Get Games


Niall Lawlor, GameStop


Phil Browes, HMV


64


October 11th 2013


www.mcvuk.com


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