NEWS: DIGEST Sponsored by
UK SOFTWARE SALES MONITOR Your weekly guide to the UK games software market
WEEKLY MARKET VALUE:
£30.34m No. 1
UP Sales of Disney Infinity
increased 22 per cent week-on-week
DOWN
GTA V’ssales slipped slightly, but it’s now the 12th biggest game ever
The market is on a comedown after two back- to-back blockbusters, but it’s still looking healthy. £30.34m was generated from 842,967 games sold, a drop of 46 and 51 per cent respectively.
FIFA 14and GTA Vare still selling strongly, although the latter is still in short supply at retail. GTA V is now the 12th biggest selling game in UK history, a feat achieved in just three weeks.
25 0
Week Ending September 21st
Week Ending September 28th
There’s a few games out this week, including new games in the F1, Zelda and Just Dance franchises. All three entered the Top Ten, with F1the best
performer. Although not on the scale of GTAand FIFA.
Week ending: October 5th, 2013 £100.1m 50
2,532,731 units
£61.35m
1,557,991 units
£30.34m
842,967 units
Week Ending October 5th
This week there are a few titles that should generate interest. Sony’s Beyond: Two Souls launches on PS3, and then Nintendo will launch its blockbuster Pokémon games, plus new hardware – Nintendo 2DS.
FIFA 14: EARLY SPOT KICKS CAMPAIGN INTO LEAD Generation Media analyses the FIFA 14 advertising campaign
140 120 100 80 60 40 20 0
126 48.5
100 75
Total UK Software Sales Source: UKIE/Chart–Track and Intent Media
11.2
Cum. M1634 TVRs
THIS WEEK we analyse the TV marketing effort for FIFA 14prelaunch. FIFA 14was first aired on September 6th during ITV’s coverage of England vs Moldova. This was followed by a spot during ITV’s coverage of Ukraine vs. England. Following just these two high profile spots, the campaign had reached 15.1 per cent of all men aged 16 to 34 (c.1,127,500).
Cum. M1634 1+ Cover
But it was not until September 17th that the campaign began in earnest.
At this point the campaign extended onto the full spectrum of channels targeting men aged 16 to 34 and also kids. It wasn’t until September 21st and 22nd, when it featured around Premier League football, that coverage really started to increase, growing from 25.6 to 41.5 per cent in just two days.
MCV GameTime is provided by Generation Media 0207 255 4650 |
www.generationmedia.co.uk
12 October 11th 2013
www.mcvuk.com
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All this activity was conducive to the campaign being seen by over 48 per cent of all men 16 to 34 (c.3,621,500) at least once by the time the game launched at retail. 11.2 per cent (c.836,000) saw it at least four times. With the campaign set to continue into the Christmas period, expect it to feature, as usual, in the sales charts for a long time to come.
Men 16-34 TVRS
Value (in millions of pounds)
Men 16-34 % Coverage
6th Sep 7th Sep 8th Sep 9th Sep 10th Sep 11th Sep 12th Sep 13th Sep 14th Sep 15th Sep 16th Sep 17th Sep 18th Sep 19th Sep 20th Sep 21th Sep 22th Sep 23th Sep 24th Sep
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