INSIGHT
OJ Trade offers sourcing solution
OJ Trade, the online trading portal of leading fasteners and fixings experts Owlett-Jaton, offers a quick and simple solution for anyone wanting to source fasteners, fixings, hardware, ironmongery, and associated items.
positive customer feedback, we have recently extended access to the site. The ‘visitor access’ function enables existing and potential customers the ability to view a comprehensive range of over 30,000 products - our biggest offering yet. Visitors then simply contact their local supplier with the specific details from OJ Trade, including descriptions, product codes, and emailable images, for further information and order details.” Martin adds: “The order function of OJ Trade remains
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exclusive to Owlett-Jaton customers; it enables only them to check stock prices and stock availability and place orders – all in ‘real time’. Orders can be placed 24 hours a day, seven days a week, for added convenience.” Other features of OJ Trade include the ability to store and
review enquiries for future reference. Customers can access their order, invoice and credit details, that can be either viewed online or printed off, and there is also a ‘purchase manager’ facility to store details of regularly purchased products. Martin continues: “We understand that all too often, the costs
attached to creating, as well as maintaining a website, can act as a barrier for many of our customers. That’s why we believe that our customers will be delighted to adopt OJ Trade as an ‘off the shelf’ website solution. OJ Trade is the perfect answer for those without a website, as it can be used as a portal for their customers to visit, or for those with a presence online, it can be added as a link, acting as an extension of their existing offering.” “We have recently witnessed an increase in customers
recognising and capitalising on the advantages of ‘virtual stock’ – a concept whereby customers effectively use our stock as theirs. By checking that we have the stock as they receive an enquiry, they can instantly assure their customer that the stock is available. This is ideal for those that either don’t have a huge stock-holding or want to reduce it.” “With OJ Trade saved as a ‘favourite’ for quick reference,
enquiries can be dealt with efficiently, while the ‘browse’ column may also list products that customers did not realise we offer, with new lines being added all the time. Being able to offer an instant selling price and stock availability helps demonstrate an impressive level of service to their customer; from this, we often find that the initial enquiry to order conversion is high.” “We hope that customers and visitors alike come to rely on
OJ Trade as their first port of call when sourcing product or working on a quote. We invite our customers to register and utilise OJ Trade, and experience for themselves the benefits that it has to offer, and encourage visitors to recommend OJ Trade to their supplier.”
A chance to win GB£500 shopping vouchers on OJ Trade Owlett-Jaton has extended a prize draw to win GB£500 worth
of Love2Shop vouchers on OJ Trade due to customer demand. Martin explains: “The competition is simple. Throughout
November, every customer that places an order on OJ Trade for GB£100 or more is entered into a prize draw. We have received so many entries so far that we have now extended the competition into January and February next year – so every month there will be a new opportunity to win.” “Entries are generated for every GB£100 spent so customers
placing large or repeat orders will be entered multiple times. First prize is GB£300 Love2Shop vouchers, second prize is GB£150 and third prize is GB£50. In the run up to Christmas and New Year these shopping vouchers could come in very handy and we are pleased to give something back to our customers who have supported us with the launch of OJ Trade as an online trading portal.”
www.ojtrade.co.uk 92 Fastener + Fixing Magazine • Issue 78 November 2012
artin Rundle, online trading manager at Owlett-Jaton, explains: “OJ Trade has proved to be a big hit with our customers - as an invaluable tool for placing orders and accessing product information. Based on
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