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November 2012


Volume 60 SWRE News begins 65th year of publication Co-op newsletter adopts full-color print


Did you notice anything different about last month’s issue of SWRE News? The October 2012 issue of the co-op newsletter (pictured below center) was historic because in the publication’s long history, it was the fi rst-ever issue that was printed in full-color -- a new feature of SWRE News! The newsletter has had many nameplate designs and “looks” throughout its history, but the new full-color printing will allow the pub- lication to use color photos and graphic elements to give it a new appeal. In the old days, black-and-


white printing was the only practi- cal option because color printing was complicated and expensive. In 2005 the co-op publication adopted a


single-color print – one color each month that complimented the black-and-white photos and print.


Modern technologies have now made color


printing competitive in price, allowing SWRE to shift to full color.


Publication’s History This November issue of SWRE News marks the start of the newsletter’s 65th year. When the co-op was organized in December 1937,


the fi rst order of business for Southwest Rural Electric As- sociation was the building of lines and delivery of service. That urgency of purpose was especially focused during the war years -- 1941-1945. By the late 1940s, however, the co-op’s or-


ganizers recognized the need to communicate on a regular basis with the SWRE members, and SWRE News was launched. The first issue of Southwest REA


News (pictured above center) was mailed to members in November 1948. That initial publication contained a


photo of SWRE’s Tipton headquarters and reported that J.M Maddox had begun service the previous July as co- op manager. Maddox would remain in the position as SWRE’s head until his retirement in 1973. The first SWRE News also contained a dictionary of electric terms, including words such as “amphere”, “volt”, “Kilowatt” and “fuse”. A story about shortages of aluminum and copper reported that scarcity of the materials was causing delays in building of new lines. SWRE News underwent numerous changes in ap-


pearance and style over the years, as evidenced below.


Number 10


1959


1979


1989


2000


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