Past Events
Featured Event SEPTEMBER 2012, TORONTO GuestLogix 4th Annual User Group Conference
GuestLogix 4th Annual User Group Conference in Toronto was attended by 150 global airline customers.
Taking Charge of the Evolving World of Onboard Retail Technology The signature theme centred on ‘innovation through collaboration’, focusing on how ancillary revenues must continue to evolve by becoming better monetised with the help of new technology, content and capturing new onboard retailing opportunities. Brett Proud, Guestlogix president and ceo’s opening presentation: Expanding Ancillary Opportunities Throughout the Travel Journey, looked at the myriad AR opportunities in and out of the cabin. Brett pointed out: airlines must leverage new technologies to better engage with travellers, as well as better manage data as ancillaries widen; airlines must be prepared to support new payment type and offer products and services.
Monetising IFE Through Self-Service, Security and Actionable Data and Global Payment Strategies With IFE undergoing
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a massive transformation, Ramez Hanna, director, enterprise development, GuestLogix’ presentation: Monetising IFE – Driving New Revenues Through Self-Service Retailing, centred on the continued advancement of IFE and its significant revenue-generating opportunities. Airlines can monetise the assets they already have but transaction security is equally important. That was the message behind Narayanan Raman, director, Product Engineering, GuestLogix’ presentation, Global Payment Strategies for Reducing Onboard Risk. In order to remain innovative airlines must accept new and emerging payment methods while harnessing all touch points across the passenger’s journey. Each payment method – magnetic swipe, contactless and NFC and chip and PIN – all require adequate security to ensure their increased use and adoption.
Analytics: Harnessing the Power of Your Data Madhu Vajpey, vp product management, GuestLogix’ presentation demonstrated how data management relates to both payment security along with entertainment
and retail opportunities and how OnTouch Analytics actually works. Vajpey’s key message: using these tools effectively means that traveller behaviour can be anticipated and acted on. For instance, beverage sales are 48% higher on Thursdays than on Mondays.
AR Through Destination Deals and Kiosk Potential Second only to innovation and collaboration, what improves IFE, payment security, fraud reduction and monetised AR, is turning travellers into consumers throughout the passenger experience. Together they drive an AR engine considered by many to be the $32 billion ‘life vest’ as highlighted by Patrick O’Neill, svp & gm Americas, GuestLogix in his presentation.
POSie Awards Poised For Success Finally, the GuestLogix User Group Conference’s annual POSie Awards were presented to three airlines: Highest Revenue per Flight for a Buy on Board Programme went to Alaska Airlines; Most Innovative Use of a POS Solution went to Frontier Airlines; and Best Onboard Merchandising Strategy went to WestJet Airlines.
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