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www.beyondthebean.com
Feature: Hot Beverages
are drinking their way through 60.2 billion cups a day!
Ethical family tea company, Dilmah, based in Sri Lanka, was founded by Merill J. Fernando. Tea grower, producer, packer and marketeer, Fernando takes a unique perspective on the tea industry. His products are the exclusive tea served on Emirates in First, Business and Economy. He is a man who has devoted his life to tea and spent over 63 years mastering the art of ‘real’ tea-making. His tea is also served on Qantas, Etihad, Gulf Air, Sri Lankan, LOT and Qatar.
Commenting on inflight sales of tea, Marcus Uprichard, senior business manager at Tetley tea said: “Hot beverages can be a lucrative income generator for airlines, but offering the right brand in the right vessel is of utmost importance. Airlines have a captive audience and research shows us that the consumer is
significantly more likely to order tea if they see a recognised brand being served. If that brand is the same as they drink at home then purchase is even greater.” Tetley’s Fresh Seal cup is ideal for airlines as crew can just peal back the sealed layer to reveal a tea bag in the bottom of the cup. Simply add water and a lid and serve. As Marcus explains, it is already a hit with airlines who have seen an uplift in sales: “Tetley Fresh Seal is already utilised by Jet2 and Thomson Airways with early figures showing a 20% uplift in sales.“ •
www.beveragestandardsassociation.co.uk www.dilmahtea.com www.kraft.com
www.nestleprofessional.com www.tetley.com
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