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Business, Finance & IT


Magnus Djaba


Chief Executive, Saatchi and Saatchi


The world famous advertising agency appointed Magnus as the chief executive of its London office in November 2011. His relative newness in the job means it’s difficult to assess how well he has done so far, but if his previous record is anything to go by he will do very well indeed. Since his appointment he has led the executive team, continuing and improving upon the agency’s impressive recent financial growth and creative success. Magnus is one of the leading names in the industry with a career spanning more than 10 years. After graduating with a history degree from Oxford he worked at IMP, a direct marketing agency. In 1997, he moved to Ogilvy & Mather, another renowned agency, where he worked on the Impulse fragrance and, later, Kodak, Lucozade and Coca-Cola among others. In 2003 he joined Fallon (Saatchi & Saatchi’s sister agency). Magnus quickly rose up the ranks to head accounts management, and then became a partner, before taking on the post of managing director in 2010. An advocate for emerging talent, he often gives talks on how to succeed in the advertising world.


Tsega Gebreyes


Founding Partner and CEO, Satya Capital


Since October 2010 Satya Capital has doubled the size of its investments in Africa and increased staff by 30%. As head of the private investment fi rm specialising in Africa-related investments, Tsega helps provide companies with expansion capital and with operational and technological know-how for their businesses to thrive. As chief of strategy and business development at Celtel International, she played an instrumental role in attracting capital for investments in Africa and indeed was a driving force behind Celtel, one of African corporate history’s best success stories. Aſt er having had stints with Citibank and McKinsey & Co, Tsega had joined Celtel as a non-executive director in 1999 and served as member of the executive management team. In 2005, she led the competitive process that resulted in the $3.4bn sale of the company. During the past year Satya Capital has expanded its operations by opening two local offi ces in Africa and has made a number of new investments. Tsega gave the 2011 alumni keynote address for Harvard Business School. In addition to her accolades, she has been recognised as one of the leading women in East Africa and was recently recognised by Forbes Africa as one of the continent’s top 20 women in business.


Tom Ilube


Managing Director, Consumer Markets, Callcredit


Adrian Joseph


Director, Search Advertising, Northern & Central Europe, Google


Tom is shaking things up as managing director of Callcredit Consumer Markets, a credit reference agency. Within months of joining, he launched Noddle.co.uk, Callcredit’s revolutionary free-for- life credit report service that turned the UK market for credit reports on its head. Within its fi rst few months the service had attracted over 100,000 members and is set to grow to several million. In September 2011, aſt er six years of eff ort, Tom was delighted to preside over the opening of a new secondary school sponsored by City Livery companies. As chair of governors, Tom welcomed the fi rst group of students into Hammersmith Academy, a state-of-the-art school that specialises in ICT and creative and digital media, the fi rst of its kind in the UK. Tom’s charity that seeks out exceptionally academically giſt ed African children, the African Giſt ed Foundation (www. africangiſt ed.org), scored a notable success in January 2012 when it hosted an Academy for 50 brilliant young mathematicians from across the continent. AGF fl ew in UK tutors to deliver lectures in fi nancial markets, the maths behind encryption and even space science and exploration to these future scientists. AGF went on to run its fi rst West African Academy, in Ghana, and was planning another one in East Africa towards the end of the year.


28 POWERLIST 2013 | WWW.POWERFUL-MEDIA.COM


In 2012 Adrian was appointed director of search advertising at Google for Northern and Central Europe with responsibility for driving advertising revenues and for defi ning regional product requirements. Until then he was managing director of Google Enterprise for Europe, the Middle East and Africa and has also worked for Google in the Mobile, Display and YouTube teams. He joined the internet search giant more than six years ago with 15 years of sales, marketing and general management experience gained within industry and management consultancy. Prior to Google he spent six years at Ford Motor in sales and brand management roles in Europe, was a principal consultant at AT Kearney and was on the main board of Traffi cmaster with responsibility for sales and marketing. In January 2012, he was appointed chair of Race for Opportunity, the Prince’s Trust charity that strives to ensure that all ethnic groups are appropriately refl ected in the UK workforce. Adrian holds an economics degree, an MBA with distinction from Manchester Business School and a black belt in judo. In his private life he plays table tennis and enjoys investing in fi ne wine. He is married with three children.


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