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Advertorial Feature


Designs On Growth A


Meet Metro, one of Britain’s most innovative design & build companies


s the boss of one of Britain’s most innovative commercial design and build companies Jamaican-born Daniel Taylor is rightly proud of the work Metro Design has done since he founded the company in 1998.


Not only has Metro designed and refitted the offices of many


top organisations from the NHS, the Conservative Party, to Harley Davidson and Skype, but has helped to develop different working practices for companies. Metro’s approach is design-led with a heavy emphasis on emerging technology. Daniel says the firm “takes great pride in paying attention to detail and in harnessing technological innovation to evolve aesthetically pleasing and functional spaces for people to enjoy and work in effectively.” Explains Daniel: “I like to think we take a boutique approach to


what we do. We create very tailor-made solutions to our clients and that involves a in-depth evaluation of how staff would work more effectively in a new office environment. “There are lots of companies who can fit out an office, but we


are able to offer a very different approach and that is what makes us successful.” Metro’s client list reads like a roll call of some of the best known


companies in the country and includes: Lloyds TSB, Cadbury Schweppes Ltd, Domestic and General and Standard Chartered Bank among others. He started off in the design world after taking a Masters


degree at the Royal College of Art, and eventually ending up the managing director of a firm before starting Metro. Despite his degree background he has his reservations about the design graduates. His approach to recruitment is to look beyond academic qualifications. “I hire for attitude, not for skills.” Employing over 22 staff Metro is proud of its policy of diversity with around


half of workers having been born outside of Britain. Daniel, who grew up in Jamaica, says the experience has made him grasp the opportunities in Britain. “It taught me to appreciate what I have, telephones – even electricity at times – were a luxury.” Married with four children, Daniel is a real gadget enthusiast


and a big collector of 60’s memorabilia. He says his business operates “like a good, old-fashioned firm, we encourage our children to come into the business.” His wife, Dawn, is a director in the firm, so is his daughter Naomi, and one of his nieces. Daniel says that it’s reassuring to him that he is “able to have a legacy which my children will be able to benefit from and keep running”. It’s a legacy he is rightly proud off. From starting in a spare


bedroom in his house to a multi-million pound business, Daniel is set to take the business forward into the next phase of growth.


Win your own Metro office design … and a top designer chair to go in it


Fancy having a stylish home office or business workspace designed and a fantastic Herman Miller chair worth £850 to go with it? Metro Design is offering one lucky person the


chance to win a free design and a high-end office chair. You tell Metro what you want and they will create the design for you. Tey won’t actually build your office, but they will give you the vision as to how it could look. Te stunning polished Aeron chair will come free with your design plan.


To enter the competition, just tell us the name of this genius who is credited with inventing the traffic light.


Email your answer to info@powerful-media.com Te closing date of the competition is October 31, 2013. Te lucky winner will be notified by email.


114 POWERLIST 2013 | WWW.POWERFUL-MEDIA.COM


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