REGIONAL NEWS
EMAAR MOROCCO COMMENCES HANDOVER IN MARRAKECH’S AMELKIS RESORTS
exclusive Hattan Villas in its flagship master-planned community, Amelkis Resorts in Marrakech. Tis follows the strong investor and customer response from Morocco, Europe and the international roadshow organised by the company in Dubai and Abu Dhabi, in the UAE, in March. Located in the heart of the Marrakech Palm Grove, Amelkis Resorts is
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spread over a total area of over 3 million square metres and features a 36-hole golf course. Offering residents the choice of tranquil living within a green golf environment, the Hattan community has only 55 villas designed by renowned architects, several of which are now being handed over. At the Amelkis Resorts Open Week in the UAE, Emaar Morocco had
showcased the ready-to-live-in Hattan Villas with golf and park views ranging in size from 300 to 400 square metres and land plots of the size of 850 to 2,000 square metres and received strong customer response.
maar Morocco, the wholly-owned country subsidiary of Emaar Properties PJSC, last month has commenced the handover of the
Amelkis Resorts’ ‘Street of Dreams’ highlights the world class lifestyle that awaits potential customers in the Hattan Villas Community. Yves Delmar, CEO of Emaar Morocco, said: “Commencing the handover of the Hattan Villas, an exclusive world-class community, is indeed a milestone for Emaar Morocco, as it underlines our commitment to delivery and to contribute to the development of significant projects in the Kingdom. We received strong customer response not only from Morocco but also from Europe and the Middle East – a clear demonstration of the international investor confidence in the Moroccan property market and our development.” He added: “Drawing on the world-class development competencies of Emaar, Amelkis Resorts is all set to become a one of a kind project in Morocco. Te launch of the ‘Street of Dreams’ will offer the opportunity for potential customers to make an informed decision about Amelkis Resorts, one of the most prestigious and viable projects in Marrakech.”
ADDRESSING THE UAE’S GROWING WASTE PROBLEM I
mdaad, a leading provider of integrated facilities management solutions in the UAE, has announced that it is stepping up efforts to
expand its waste management and recycling capabilities to complement government initiatives to reduce the total volume of waste generated in the UAE. Environmental advocates estimate that each UAE resident generates around 2.2kg to 2.5kg of waste each day, making the UAE one of the world’s largest per capita producers of garbage. A study by the Abu Dhabi-based Centre for Waste Management (CWM) has earlier revealed that Abu Dhabi generates over 30,000 tonnes of waste daily, while a separate study showed that waste generated annually in Dubai reaches around 13.9 million tonnes. In light of the growing waste problem, Imdaad has been aggressively organising and supporting environmental campaigns such as the ‘My City, My Environment’ initiative of Dubai Municipality, leveraging the company’s extensive resources and expertise to raise greater environmental awareness and encouraging different communities to take action in addressing the growing challenges in waste management. “Waste management is one of the biggest challenges that must be
addressed by a fast-growing economy such as the UAE. Social and economic development naturally results in a surge in waste production, so it is crucially important to explore innovative and sustainable ways to
reduce the level of waste in the society,” said Mahmood Rasheed, COO of Imdaad. Recycling has been one of the pillars of Imdaad’s waste management
strategy in conjunction with government-led recycling programs. In Abu Dhabi, CWM is already aiming to divert up to 90 per cent of waste from landfills to various recycling facilities by 2018. Imdaad seeks to complement such initiatives and help the government fully realise the wide range of benefits of recycling for the society, such as greater energy savings, reduction of pollution, preservation of excellent environmental conditions, protection of natural resources and economic growth.
6 I CITYSCAPE I JUNE 2012
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