OFF TRACK | SPOKESMAN SPOKES Boris bikes mean business
They might not be resoundingly popular with everyone, but cycle hire bikes are increasing the cycle population, which is a good thing, argues Carlton Reid…
BORIS JOHNSON gets a lot of stick from London’s cyclists. The Cycle Superhighways aren’t super, they say – they’re just blue paint – and the Mayor is accused of being obsessed with "smoothing traffic flow", a euphemism for designing roads to make them friendly to motorists, and unfriendly to cyclists and pedestrians. But one major fillip for cycling did come on Boris’
watch, and the blue vehicles have even been named for him, despite their introduction being the idea of his predecessor. (Ken Bikes just doesn’t have the same alliterative effect). I’m an out of towner. I love
Boris bikes. I bought a key before the ink dried on the scheme’s announcement. I hook up with a Boris bike at King’s Cross and use the Bike Hub iPhone app to navigate me through the back streets of London. I’m the archetypal user: white, male, middle-aged, middle class. But I’ve also seen pre-teens on the bikes accompanied by their parents (perhaps foregoing the Chelsea tractor for the short trip to school?). Tourists – of all shapes, sizes, sexes and cultural backgrounds – are also highly visible users of the scheme. They wobble. This is a good thing. Drivers (apart from Addison Lee minicab drivers, it seems) are wary of wobbly cyclists. Drivers who are wary are the best kind. Higher use of Boris bikes – we need more bikes and
more docking stations – is helping to civilise London, slowing down motorists. In time this could persuade the authorities – through sheer dint of numbers – to increase
safe cycling facilities for all cyclists. Bike shop owners – even those who offer cycle hire of their own – tell me they love Boris bikes. New-to-cycling locals get on them, realise gridlock is only for those with motors, and upgrade to their own bikes. (If you think different, by all means let me know). Boris bikes are here to stay (car-centric Los Angeles just announced it is to instal its own city cycle hire scheme) and offer cheap, fast mobility for a city with a rapidly growing population. The underground is creaking; cars and trucks in cities are dinosaurs-in- waiting; the future is blue and pedal-powered. In my hometown the city cycle
hire scheme bikes are green. Scratch Bikes started as a service to students and was later rolled out to all users. It’s a harder to use service than Boris bikes, but it’s getting easier as new tech is slotted in place. Other cities around Britain – and perhaps some towns – will no doubt get such city hire bike schemes. If some cities don’t get more folks on bikes their central business districts are likely to calcify with gridlock. Increasing urbanisation
means British cities are set to grow in size:
not in road space, that will stay the same, but in population size. Cities which wish to function in 20 years time had better start designing cars out of the picture. Boris bikes are horses: Trojan horses. They are
popularising cycling by stealth. If your city starts toying with a scheme, don’t think of it as a threat to your business, it could be the very opposite.
EDITORIAL: 01992 535646 | ADVERTISING: 01992 535647 | FAX: 01992 535648 Finance Director: Hilary Cole
Executive Editor: Carlton Reid
Carlton.Reid@
intentmedia.co.uk
Editor: Jonathon Harker
Jonathon.Harker@intentmedia.co.uk
Deputy Editor: Mark Sutton
Mark.Sutton@
intentmedia.co.uk
Sales Manager: Carly Bailey
Carly.Bailey@
intentmedia.co.uk
Account Manager: Jennie Lane
Jennie.Lane@
intentmedia.co.uk
Production Executive: Kelly Jones
Kelly.Jones@
intentmedia.co.uk
Design: Dan Bennett
Dan.Bennett@
intentmedia.co.uk
Managing Editor: Lisa Carter
Lisa.Carter@
intentmedia.co.uk
Publisher/MD: Stuart Dinsey
Stuart.Dinsey@intentmedia.co.uk
Marketing & Circulation: Lindsay Banham
Lindsay.Banham@
intentmedia.co.uk
LATEST NEWS STRAIGHT TO YOUR MOBILE | BOOKMARK US:
MOBILE.BIKEBIZ.COM 78 BIKEBIZ MAY
Editorial Saxon House, 6A, St. Andrew Street, Hertford, Hertfordshire. SG14 1JA
BikeBiz is mailed FOC to 4,000+ trade addresses every month ISSN 1476-1505
SUBSCRIPTIONS UK: £50 Europe: £60 Rest of World: £90
BikeBiz is published 12 times a year by Intent Media – Saxon House, 6a St. Andrew Street, Hertford, Hertfordshire SG14 1JA
Intent Media Subscriptions Department PO Box 35, Robertsbridge, TN32 5WN Tel: 01580 883848, Fax: 01580 883849
If you or one of your colleagues would like to request a subscription to BikeBiz, please email
bike.subscriptions@
c-cms.com or call 01580 883848. Please note that this is a controlled circulation title and subscription criteria will be strictly adhered to.
Intent Media is a member of the Audit Bureau of Circulation and the Periodical
Publishers Association
© Intent Media 2012 No part of this publication may be reproduced in any form or by any means without prior permission of the copyright owners. Printed by The Manson Group, AL3 6PZ.
short and
Wondering what the Twitterati have been up to this month? Look no further...
Lots more worry among Tory MPs that Cam and Os have
wrecked it for Boris. Lab aides also think Ken now has a chance. Going to be very close...
@oflynnexpress
Delilah is watching her Daddy race for the 1st time today (she
slept through yest !) so I have help for the armchair cheering. @PetaTodd
Truth hurts. Maybe not as much as jumping on a bicycle with the
seat missing, but it hurts’ – Leslie Nielsen, Naked Gun 2 1/2 @lateraltruth
Looking forward to moving and having @PlushHillCycles
as one of my local shops. Heard great things about them.@YetiCharge
Next person who says “it’s good for the garden” will be
buried underneath a lawn of AstroTurf.
@MattMBR TWEET
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80