SECTOR GUIDE |WOMEN’S PRODUCTS >>> Muc-Off
WE’RE GOING to adhere to a stereotype or two here, but based on the assumption that women care more about how they smell than men do, the Muc Off Dry Shower is a product perfectly poised for the female cyclist sector. Probably suited best to commuters keen not to whiff when they start work in the morning, the Dry Shower has been formulated to kill odour-causing bacteria. It’s pH balanced and free from Parabens, Formaldehyde and Alcohol. So how does it perform? The not-so secret ingredient is derived from coconut. It’s suitable for sensitive skin and leaves the skin clean and moisturised.
Fisher Outdoor Leisure
THE SANTINI women’s clothing offering continues to grow for 2012, with the brand promising the range is elegant and performance-related, rather than featuring token ‘girly’ items. It includes the ASA jersey, which is pitched at the enthusiast and uses E1 race cut and high performance stretch fabric. For entry level the Yoru Jersey uses E3 cut reflective detailing and comfortable soft handle microfibre fabrics. The Fair three-quarter lengths and
shorts are an established favourite in the range, while the ASA Short Sleeve Jersey features two-way stretch and breathable Carezza fabric (RRP £69.99). The Fair three-quarter length anatomic knickers
Moore Large
FORME OFFERS Feminine Ergo (FE) models for ladies, with a compact design, shorter top tube and longer steering tube. Meanwhile One23 designed components offer comfort, with female-specific models available in road, urban, hybrid and MTB. Lake’s shoes include the MX160 and CX160 shoes for £74.99. The MX160 MTB comes with Lake’s race sole and non- marking rubber outersole while the CX160 road comes with a competition fibreglass-injected nylon outsole. The new TX211 Tri shoe retails at £89.99. Lake has introduced the MX100 with a Trail Vibram outsole (£74.99). Lake also offers active life cycle shoes, designed for those who want to ride in or outdoors (£69.99).
Whatever sex your customer is, if they’ve got a bike they might be interested in a variety of cleaning and maintenance product, such as Muc Off’s C3 Ceramic Lube. Muc Off is distributed to the trade by CSG UK, Walkers Cycles, Paligap and others.
2pure
POC HAS now arrived in the UK and the brand has an offering designed for female MTBers. The colour palettes are super bright and designed to be unisex, however, POC has cut t- shirts specifically for the female shape. The Colours t-shirt is made of 100 per cent cotton with a high quality print designed to withstand all the wears and tears of riding. There are also Merino wool headbands offered by POC, as well as Merino wool socks and hoodies, all designed with the female MTBer in mind.
trade@2pure.co.uk
and shorts use Santini’s Newport fabric, silicon leg gripers and smooth flat stitched seams for comfort, while the Women’s Yoru Short Sleeve Jersey Giro uses soft micro fibre touch fabrics giving a natural fibre handle. Sporting breathable mesh side inserts, a 75cm reversed divisible zipper and triple back pocket, the Yoru also uses a Santini internal elasticated silicon gripper to keep the jersey in place. It comes in red and white, blue and white, and purple and white (RRP £54.99).
www.fisherb2b.com
Fli Distribution
IT WON’T come as a shock to hear that KTM’s City Universe 7 is built for urban and city riders. It comes fully built with all racks, mudguards, dynamo light and kick stand as well as Shimano Nexus 7 speed gearing. Three size options are available and the RRP is £549.99.
The brand also supplies those
getting out of the city with the KTM Life Cross. This off-roader also comes in three size options and components ideal for off-road trekking like Suntour coil sprung fork, 27-speed Shimano XT together with an AL6061 frame. 0161 304 8555
Polaris
Knog has a huge range of female-friendly locks available in many colours, with cable locks using a fibre core steel cable, unique to bicycle locks. All Limar models have a crash replacement programme and feature InMould technology and Coolmax Pads. Limar offers female-specific designs in the 777 road, 575 MTB, 525 Sport Action, X Gen, teen and kids ranges. 01332 274252
POLARIS HAS a new and improved version of the Mica, made from the same fabric as the brand’s Niteride. The Wind-X fabric has a windproof membrane bonded into the fabric, blocking out windchill whilst presenting a soft fleece lined inner (RRP £54.99). This year Polaris has also updated
the She-Quartz, a ladies-specific three quarters. With the introduction of mesh panelling in all the high heat areas to aid heat transfer thus increasing comfort, and an ergonomic fit and pad designed specifically with the needs of female riders in mind.
Happily, the price remains the same, at £42.99. The Xena Mitts, designed using ladies-specific patterns the Xena is designed to fit a ladies hand rather than just a down sized guys hand. Gel pads at the key points on the palm ensure all the pressure points get ample support. Retailing at £16.99 the Xena Mitts are available in four sizes.
www.odlo.com
56 BIKEBIZ MAY
BIKEBIZ.COM
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