SECTOR GUIDE |WOMEN’S PRODUCTS The female of the species
…is as profitable as the male, so stocking the kind of kit that will appeal to women is more essential than rainwear during a British summer. Jonathon Harker presents a round-up…
Extra UK
MONTANE’S FEATHERLITE Velo jacket for ladies is an ultra-lightweight endurance riding jacket, made of Pertex Microlight material that provides protection from the wind and fast drying to boot. It features rear ‘Afterburner’ vents that help keep core body temperature stable and full body ‘Dusk till Dawn’ reflectivity for rides that run into the night. Extra also supplies the Fizik Vesta
saddle, a women-specific model with an Ergonomically-shaped base and concave central zone designed for comfort relief in
Rapha
THE WOMEN’S Merino Jersey, in grey and cream merino wool, is the first item in the City Riding range. Also new this year is the Lightweight Jersey, made for hot summer riding, with a flattering cut for women and available in two colours – cream with a red arm band and Moroccan blue with a white arm band. The firm also has V-Neck base layers
in stock, which come in a high-wicking ultra-fine Merino wool that is perfect for summer. The cut of the V-Neck makes it more feminine, says Rapha, and it comes in pastels for spring (cream and pink) and also black. As we known by now, the merino wool is high-wicking, naturally anti-bacterial and comfortable. Rapha also stocks a Silk Scarf, ideal and stylish for those chilly mornings in
Buffera
WOMEN’S SLIM Fit Buff is a female- friendly iteration of the product Buff is famous for. It’s as versatile as the Original Buff, meaning it can be worn in up to 12 different ways for protection and comfort – as a bandana, head band and yep, ten other ways too. However, this slim fit female version is slightly smaller and the designs – of which there are many – are more feminine. Aside from good old-fashioned black there is paisley-ish Quak, Eastern- influenced Sultan and plenty more. Recommended retail price is £13.00. Contact UK distributor Buffera to find out more or place an order. You can also obtain more information at
sensitive areas. The integrated clip system accepts Fizik bags and lights, and the WingFlex allows thighs to move freely. Sticking with Fizik, the firm also offers the R3 Donna shoes for women. Designed to match the (typically) smaller anatomy of a woman’s foot, the R3 Donna has the same features as the R1 sole with a Kangaroo/Microtex upper. Kangaroo Leather/Microtex upper. The R3 Donna shoes are compatible with any three-bolt cleat system, feature a 3D Flex System Carbon Outsole and Sail cloth closure straps.
www.extrauk.co.uk
Veho
the saddle while cycling in the city.
www.rapha.cc
IN AN effort to bring you an eclectic mix of product, we next bring you the Pink Peddle Smartstick. This Portable Battery keeps devices charged on the go, which is ideal for longer days in the saddle. The tidy package promises to work for all mobile devices and is available in a variety of colours. The pink version, when purchased, sees £1 donated to the Breast Cancer Campaign. Veho has so far raised £25k for BCC through sales of the unit and a variety of other ways, including its regular Charity
Avocet
www.buffwear.co.uk 01707 852246
AVOCET’S WOMEN- SPECIFIC models include the Viking Elysee (RRP £325.00) a sporty road option, as is the Whistle Win Sora (RRP £799.99) the latter featuring hydroformed lightweight aluminium triple butted custom frame and geometry tailored for both the track and road. There are also seven ladies-specific models in the 2012 Viking Heritage range including the six-speed Vitesse (RRP £219.99), which features a traditional low step over top tube. The line-up includes two single speed options: the Pinewood (RRP £199.99)
Football Match. Veho is distributed to the trade via Raleigh. 0800 096 9060
and Westwood (RRP £209.99).Other heritage offerings from the brand include the seven-speed Prelude 7 (RRP £229.99), the three-speed Downtown (RRP £269.99), the Déjà Vu three-speed (RRP £299.99) and the Paris six speed (RRP £299.99). And then there’s the Déjà Vu, of course (sorry). 0161 727 8505
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BIKEBIZ.COM BIKEBIZ MAY 55
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