SHOW REVIEW | GADGET SHOW LIVE PRO
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Aside from the competitive sports video camera market, the event saw electric scooters and other assorted gadgets like those from Bicygnals
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there such an emphasis on these online
portals? It’s all down to showing people what the camera is capable of and encouraging the end user to use it or purchase it, Veho explains to BikeBiz, which the brand says shows how easy it is to produce great video from its range. The Veho line-up of product is distributed to the bike trade by Raleigh and includes a new universal bar mount which has been created after user feedback (cyclists wanted something sturdier). The mount launched with a batch of accessories in January, as did a chest harness, which has proved so popular it sold out in the first order, we learn. (3) Madison-distributed Go Pro has a few
products in the works, but sadly the show came too early for the new WiFi BacPac and the new dive casing, but what was at the event was the familiar HD Hero 2 (which the WiFi BacPac will be compatible with). You probably know by now, but the Hero 2 captures 720p, 960p and 1080p HD video as well as 11MP still photos with full 170, 127 and 90-degree field of view photo options. As well as the HD Hero 2 SKU, the camera also comes in a variety of packs – the Outdoor
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Edition most appropriate to the cycle world (the others being Motorsports and Surf editions). The Outdoor Edition includes mounts, straps and assorted peripherals, while individual accessories like the Helmet Front Mount and Chest Mount Harness (pictured top left) available separately. And as if that wasn’t enough video camera
action, Hedcamz (4) also threw its hat in the ring with an ultra-light offering weighing 32.5 grams. It’s so light that it can be attached by just Velcro, while the camera itself records in 720p HD and is waterproof up to ten meters. There are Velcro-based bar mounts, goggle mounts, etc, included in the pack. But Gadget Show Live Pro wasn't just about the cameras. Razor scooters (5), sponsored their own scooter test track and revealed to BikeBiz that they’d had a phenomenal year – up 70 per cent year-on-year, they said. That growth has been driven by electric and stunt scooter ranges, the latter being robust non-folding versions of the popular scooters. In the space of a year the range has gone from one to 11 products, so now Razor hits different markets, including the pro and stunt ranges.
With the expansion of the range has come
many more colour options, while the flagship model is the Pro XX. Marketing is being taken care of with a TV campaign, the Global Domination Tour and a programme of festival visits culminating at NASS again. Targeting the urban cyclist, Bicygnals’ (6) distinctive light up helmet and bike indicators were the firm’s key draws. Last December they made The Sunday Times Top 100 Gadgets for Christmas, and the indicators have been exported to Japan, the US and other territories. Bicygnals says it uses the principle of
technology for ‘practical use’, rather than shaving seconds or grams off high-end bikes. The firm will be refining its current product ranges pitched mostly at those that use their bike as a vehicle, like commuters and children. The Electric Transport Shop also appeared at the show, providing visitors with a range of e- bikes to test out, with Cambridge Dutch Bikes helping man the stand – telling BikeBiz the company now has 70 or so of its distinctive bikes riding the streets of Cambridge. There are more pics from the show at
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