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SECTOR GUIDE | NUTRITION GOODS


Nuun


HOLDING CLAIM to being the creator of dissolvable hydration tabs some ten years ago, Nuun has this year rebranded with a new logo and branded packaging. The sugar-free recipe is now


delivered in 11 flavours, five new to the range this year. These include tropical blends, cola, lemon tea, grape, fruit punch, tri- berry and many others.


12 tablets come inside a tube,


each dissolving in 500ml of water to create a hydrating blend with optimal salt balance to stop stomach cramping. The blend also contains sodium, potassium to assist muscle and brain impulses, magnesium to further prevent cramping and calcium, which assists maintaining a normal heart rhythm during exercise.


Nuun has offices in Bath and


Seattle, Washington where its passionate athlete-employees are intensely active in triathlon, cycling, yoga and climbing. 01225 442915


2pure


CLIF SHOT takes a streamlined approach to performance nutrition – delivering only what the body needs most while training and racing. Organic ingredients help provide clean essential energy and hydration, plus fast muscle recovery. At £1.29 per sachet, Clif’s


Chicken Cyclekit


PROVIDING BRITISH Cycling and Team Sky with its fuel, Gatorade now has its portfolio carried by Chicken Cyclekit. Comprising three types of product –


Prime, Perform and Recover – the first is a Gatorade’s answer to pre exercise energy top-ups. The Prime solution aids the body’s energy metabolism and will not cause indigestion. The second, Perform, is a


carbohydrate-electrolyte drink that


helps cyclists refuel, replenish, and also rehydrate, whilst performing. It replaces the fluid and electrolytes lost during exercise, ensuring rapid rehydration. The five-litre Canister will mix ten 500ml servings and is also available in ‘Single Serve Stix’. Last of all is the post-ride Recover


blend, supplied in 500ml bottles, which is a protein, carbohydrate and electrolyte beverage formulated with the consistency of a thirst quencher to provide hydration and muscle recovery after exercise. 01525 381347


energy gel combines two carbohydrate sources that work together efficiently – maltodextrin and evaporated cane juice – to deliver energy to the bloodstream in five minutes or less. Available in four flavours: Citrus, Double Expresso, Razz and Chocolate; each contains wholesome ingredients like fruit and cocoa. Furthermore, the liquid is blended to a thin consistency. With two caffeinated flavours,


Citrus (25mg) and Double Expresso (100mg), Clif Shot provides options for customised caffeine intake. Comparable to about two shots of espresso, or one 12oz cup of drip coffee, Double Expresso offers the highest level of caffeine in any energy gel. The solution is housed in a


streamlined package with a small opening for easier eating and rounded


corners for carrying convenience. The packet also features the patented ‘Litter Leash’ to keep the torn-off tops from littering trails and roads. 0844 811 2001


>>> BIKEBIZ.COM BIKEBIZ MAY 49


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