SECTOR GUIDE | NUTRITION GOODS Sales Fatigue?
No fear, BikeBiz is here with a round up of the market’s best-selling nutrition goods. From jelly beans, to gels, powders and energy bars, Mark Sutton puts on a spread for your eyes to feast upon…
Saddleback
THOUGH IT claims to sell the UK’s number one recovery product, For Goodness Shakes isn’t a one-trick pony. In fact, those who attended Core Bike in January would have been introduced to another product that the firm believes to be a ground breaker – Nectar. The concentrated formula, supplied in a two-litre tank, enables athletes to dictate their own dose, with each pump delivering a 25ml shot to be diluted with water. As a guideline, one squirt mixed with 500ml of water will create a hypotonic drink offering three per cent carbohydrate. Two more doses and you’ll create a ‘hypertonic’ blend, ideal for intensive exercise sessions. Unusually, Nectar delivers 5-ION
electrolytes (Sodium, Potassium, Magnesium, Chloride and Calcium) to maintain optimum hydration. Two flavours, Light Orange and Lemon Lime are currently stocked by Saddleback, each costing £25 and making 80 500ml servings when mixed as a Hypotonic. 01454 299965
Extra
EXTRA’S MAIN nutrition label comes from Accelerade, of which the flagship powder product revolves around a 4:1 ratio of carbohydrate to protein. The 30 to 60 serving tubs cost between £21.99 and £37.49 at retail and come in a variety of flavours, from the fruity, to classic and palatable mixes resembling lemonade. Accelerade aside and touted as a
‘fun way to top up energy levels’, Jelly Belly Sports beans, costing £1.49 at retail, are stocked by Extra in seven flavours.
These jelly beans have been
specially formulated to fuel the body during exercise with carbohydrates, electrolytes and vitamins C and E. They pack as much punch per serving as competitor’s energy products in non- liquid form and allow you to eat just what you need for optimal performance. Each serving provides 25 grams of carbohydrates to fuel your
body during intense activity and 120mg of electrolytes, which are essential for metabolising carbohydrates and maintaining hydration.
01933 672 170 Zyro
THOSE WITH a Zyro account have access to Powerbar's tried and tested catalogue, which this year sees an extended sachet range with the introduction of Recovery Regeneration drink, at £1.50 per sachet, and the dynamic Charger at £2.00 per sachet. Landing in stock as this issue hits doormats, dealers will also have access to Powerbar's new natural energy Fruit and Nut bar at £1.40 (retail) per bar. This new bar has a denser, more moist, cake-like consistency and uses only five natural ingredients.
If your customer is seeking strength
or recovery supplements, Powerbar products such as the Charger are touted as a 'pre workout loader'. Further to this, Zyro carries
Powerbar's Beta Alanine product, designed to be used as a lactic acid buffer, so perfect for endurance events to keep you riding hard for longer. By selling it in tablet form, PowerBar has
also made it easier to consume than in powdered form. 01845 521700
48 BIKEBIZ MAY
BIKEBIZ.COM
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80