NEWS
CYCLE SHORTS
Oxford holds dealer conference
Oxford Products has staged its first-ever dealer conference, offering retailers a tour of the facility, meetings with international brand managers and an insight into a range of new products now in the pipeline.
TfL blocks Addison Lee from bus lanes
Transport for London has taken out an injunction in the High Court against minicab firm Addison Lee, which begun encouraging its drivers to use bus lanes during April. John Prescott urged a boycott of the firm.
James Cornford joins Tenn Outdoors
Industry veteran and racer James Cornford will join Tenn Outdoors, charged with handling the firm’s marketing and PR.
Trek reclaims 32,000kg of carbon through recycling
One year on from Trek’s carbon recycling programme launch, the firm has reclaimed 32,000kg of carbon from composite frames. Trek works in partnership with Materials Innovation Technologies of South Carolina to recycle the scrap.
Shimano 2013 to include ‘Zee’ gravity group
An entry-level gravity group, dubbed ‘Zee’, will join Shimano’s catalogue for 2013. Stock of the new groupset should land from Autumn.
Sports nutrition brands lobby against tax hike
UK nutrition supplement brands have begun petitioning the Government to hold off adding VAT to the product, which would see retail prices leap by 20 per cent. The petition can be found on the
direct.gov.uk website.
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4 BIKEBIZ MAY
Manchester Central to stage ‘The Bike and Triathlon Show’
Hamerville Media Group to ‘fill gap for North West show for cycling and triathlon’ with February 16th and 17th exhibition Show will likely have trade element
by Mark Sutton
BIKE INDUSTRY marketing and PR firm Red Cloud has teamed up with the Hamerville Media Group to announce the formation of ‘The Bike and Triathlon’ Show, scheduled to occupy Manchester Central on the weekend beginning February 16th, 2013. Targeted at the entire cycling community,
from families of cyclists, through enthusiasts and professionals of all things pedal powered, the show will host a number of interactive features, including test tracks, a skate park and a main stage set to host speakers and cycling seminars. Colin Gale, keen cyclist and director of the
show, told BikeBiz: “We’re looking to appeal to the entire market and to work with our exhibitors to develop their ideas for what a show should offer. We’ve already put in place
“We’re looking to appeal to the entire market and to work alongside exhibitors to develop their ideas for what a show should offer...” Colin Gale, event director
secure, manned cycle parking at Manchester Central, on top of the 10,000 car parking spaces available, for those who’d like to cycle to, or at, the show.” The organisers, Hamerville Media Group,
are publishers of trade magazines and event organisers for tradesmen spanning builders, the green and eco industry, electricians and many others. With the expertise of Mark Almond of cycle industry marketing firm Red Cloud, the hope is to bring the company’s expertise in putting on a show to “plug the obvious gap in the market for a bicycle and triathlon show dedicated to the North West. “The cycling scene around Manchester, home to British Cycling, and its neighbouring counties is huge,” said Gale. “We’re looking to go live with a website in June, on which visitors will be able to sign up to a newsletter
Cervelo co-founder Vroomen MTB label ‘Open’
UK partner will be sought during visit this month Gerard Vroomen and Andy Kessler behind
exotic MTB brand First bike from the brand, a carbon 29er, already seen at Sea Otter Classic
CERVELO CO-FOUNDER Gerard Vroomen has launched an MTB label at the Sea Otter Classic, alongside former Cervelo sales manager Andy Kessler. Called Open, the brand sets out as it means to go on, claiming to have manufactured the world’s lightest mass production hardtail 29er frame – the O-1.0 – tipping the scales at 900 grams for a large. Kessler confirmed to BikeBiz that the label
will be available here, saying: "I will come over to the UK in May to select one or two good retailers for Open." With the pair’s backgrounds centred
around producing exotic race bikes, its no surprise to learn that an ENVE wheel and Acros hydraulic shifting specced O-1.0, weighing in at just 19lb, is going to set customers back some $12,000. Vroomen began working on Open a year ago, with the thumbs up from founding
Cervelo partner Phil White. Vroomen told BikeBiz that the plan is to take things slow and steady: "We’re in no hurry to add products to the model line. We want to keep it small. If and when we find something interesting to add, we will. But not before, so it’s hard to say if that will be six months or six years from now." The O-1.0 is to be available in four frame
sizes, with reach leaps of 20mm between each. German frame testing firm EFBe are said to have verified the firm’s frame as the lightest they’ve ever passed. Spec wise, the frame uses the asymetric BBright bottom bracket, with a flared downtube for stiffness. The seat tube is setback and thus a little slacker than a traditional frame. Cables are internally routed and the front derailleur is mounted via a S3/E2 front derailleur mount. You can follow Open on Twitter via @opencycle.
BIKEBIZ.COM
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