in association with ELECTRIC BIKES
Brand Frees up online sales for dealers
Sales made via FreeGo’s site will be pushed to retailers Jonathon Harker
FREEGO HAS unveiled a new sales initiative designed to direct online business to its local dealers. Customers can now buy direct from
the FreeGo website shop –
www.freegoelectricbikes.com – and collect the bike at their local dealer, where the bike gets its final inspection and delivery to the customer. FreeGo confirmed that the scheme does not cut dealer margin. “It’s a genuine move on our part to
underpin the relationship that we have with dealers to provide the greatest amount of help and assistance whilst also providing unrivalled support for the end customer,” the firm told BikeBiz, adding that it is happy with its growth over the past year. “FreeGo’s new website shop is indicative of how the business runs and the ethic that is behind it, with aggressive measures to secure sales through e-commerce and local dealers.” FreeGo has recently launched a new range of mountain bikes in its Eagle
Vauxhall drives e- bikes into the future
VAUXHALL HAS become the latest car brand to create a concept electric bike. The ‘RAD e’, revealed at Geneva’s International Motor Show in March, is the first e-bike to be designed around automotive manufacturing methods, according to Vauxhall. The e-bike uses a high-end lithium-ion battery and 250 watt electric motor, providing 40Nm of instant torque. The electrically supported range is of 40 to 90 miles, with 20km/h average speed ‘easily attainable’. Vauxhall said the e-bike complemented its urban mobility vision and also that of the 82nd International Motor Show’s theme – ‘Driving into the Future’.
www.vauxhall.co.uk
36 BIKEBIZ MAY
“It’s a genuine move on our part to underpin the
relationship we have with dealers.” FreeGo
range (pictured above), featuring either a 10ah or 17.5ah battery, Shimano gearing, throttle control and front and rear disc brakes. Meanwhile last year’s Regency model,
which was initially stocked as a trial, has proved so popular that more stock was ordered in to cope with a growing waiting list, according to FreeGo. The Regency is described as ‘a nostalgia trip’ in heritage green, featuring a basket and a skirt guard. 02380 679007
enquiries@freegoelectricbikes.co.uk
NEWS IN BRIEF
Mayor attends 3E Electric 2012 launch
Local dignitaries, including Mayor and Deputy Mayor of Hertsmere, attended 3E Electric’s 2012 launch and fourth birthday in March. 3E has five new bikes in the new line-up, including the 3E City Light, 3E Urban, 3E Sport, 3E Mini E Folding Electric Bike and the bespoke Urban Retro. At the event 3E Electric revealed
details of its warranties, which are ‘unmatched in this industry’, according to the firm.
www.3eelectric.com 03333 551840
No go for Turbo
Specialized hit the e-bike market in typically eye-catching fashion with the Turbo last month. As the name suggests, the Turbo is fast – too fast, in fact, to be legal in the UK (it can reach 45kph). Nevertheless, the Turbo picked up plenty of column inches in the press, potentially bringing the e-bike phenomenon to the attention of a wider audience. The battery charges in just two hours and is integrated into an oversized down tube for a sleek look. Find out more at
turbo.specialized.com
Kudos for e-bike
demo day this month Redbridge Cycling Centre will play host to an electric bike demo day for Kudos Cycles on May 27th. Admission is free, but tickets will be required (available through
www.kudoscycles.com) and will provide access to the circuit and all the bikes. Kudos said it has invited competing electric bike brands to come along too, saying: “We’re trying to sell the electric experience. it is our intention to arrange the suppliers in a F1 pit style so testers can safely arrive and leave the test bike selection area. The event begins at 12.30 and runs until 5pm.
E-bike solves problems
in the Quantocks An electric bike hire project had been launched across Exmoor and the Quantock Hills to boost visitor numbers. Created by Exmoor National Park and Exmoor Unplugged, the scheme is hoping to get more people out of their cars, reports the BBC. The scheme is not the first of its kind in the UK – it follows similar projects that are already running in the Peak and Lake Districts.
Got any Electric bike news you’d like to see in these pages?
Then let us know at
BikeBiz@intentmedia.co.uk BIKEBIZ.COM
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