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Society, Europe. Straub will deliver the opening plenary at this year’s conference with his presentation “Making Knowledge Workers Effective; The great challenge for 21st Century Management”.


T


After stepping down from his executive role in IBM by end of 2005 concluding a 32 years career in the company, Straub has taken on a working portfolio at the intersection of Academia and business. This includes the roles of the Director of Development at the European Foundation for Management Development (EFMD), Secretary General of the European Learning Industry Group (ELIG) and Senior Advisor to the Chairman IBM Europe, Middle-East and Africa. In preparation of the Centenary Peter Drucker Forum held in Vienna in 2009 he established the Peter Drucker Society of Austria of which he is currently the President.


In the course of his international IBM career


Straub held various executive line and staff positions in IBM such as Assistant General Manager PC Marketing for IBM Europe based in Paris, global Chief Learning Officer based in the US and Director of Learning Solutions for Europe, Middle-East and Africa.


For the last 10 years he has been


increasingly involved in European Union level industry initiatives in the area of skills, lifelong learning and innovation as Chair of the European Career Space Consortium (ICT skills and new University curricula required for the 21st Century Economy), the Living Labs Policy Group and the Open Innovation Strategy Group.


The Peter Drucker Society, Europe has been created with the following objectives.


68 Management Today | March 2012


he ASTD 8th Annual International Conference is proud to introduce Richard Straub, President of the Peter Drucker


“Facilitating an ongoing dialogue between management practitioners, academics and other stakeholders to further user centric innovation in management based on Peter Drucker’s legacy with focus on effective management and ethical leadership”. Key themes will be addressed such as:


• Management as the vital organ of a functioning society • The responsibility gap


• Knowledge work and Knowledge Worker


Productivity • The Entrepreneurial Society • Driving Innovation in the 21st Century


Priorities will be determined by input from the members


Ultimately the Peter Drucker Society should contribute to broad based change in Management culture by influencing behaviours and attitudes in the direction of good and sound management practices. Its success will be measured by its impact in this field. In this context a particular focus will be placed on the young generation and on ways to familiarise future generations with Peter Drucker.


Being located in Peter Drucker’s birthplace,


the Vienna Peter Drucker Society will put high emphasis on the European roots and the European influences in Peter Drucker’s work. With its role as a European hub it will help to create synergies across Europe and hence increase the impact of this otherwise fragmented endeavours of various societies. It will do so in conjunction with the global Drucker Institute in Claremont, California.


For more information about The Peter Drucker Society in Europe, please visit www. druckersociety.at where you can also sign up for the free regular newsletter.


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