OFF TRACK Send your pictures to
mark.sutton@
intentmedia.co.uk • pendleton follows yellow brick road • trek teams up with children’s charity
It’s dark and cold? Get on your bike!
Pendleton walks into new Dorothy roll
SIGNING UP for events like sportives helps encourage cyclists to ride more when it is dark, cold and wet outside, according to a Northern Rock Cyclone survey. Forty- three per cent of respondents said they get out and ride more when they have an event coming up, whatever the weather. The 2012 Northern Rock Cyclone weekend runs over Thursday June 28th to
Sunday July 1st, though frankly that’s taking diabolical liberties with the word ‘weekend’:
www.northernrockcyclone.co.uk
HOW’S THE New Year resolution coming along? According to a study from Hovis, the average diet lasts just 15 days, so if you had planned to lose a few pounds your resolution may already be a distant memory. Hovis, with the help of cycle superstar and Off Track favourite Victoria Pendleton, is encouraging dieters to ditch the likes of the Atkins’ regime and have a hearty (Hovis- based) breakfast instead to discourage morning snacking. Quite why they
dressed Pendleton up as Dorothy from The Wizard of Oz to deliver the message remains a mystery. A half-baked idea maybe?
Sponsored by the brands of Moore Large 01332 274252
“Politicians often tell other politicians to get on their bike, but this time we mean it. If we pass tough laws, we have to practice what we preach. “So I am making a New Year’s
resolution to cycle and walk to work more often and I am inviting Alex Salmond to join me on a bike ride around Edinburgh to highlight the need to cycle more. “I know he is a busy man, so I’m happy
to fit my diary around him. I am looking forward to Alex Salmond’s response.” Labour Central Scotland MSP Mark
Griffin challenges Alex Salmond, First Minister of Scotland, to raise the profile of cycling in Scotland, via
Scotsman.com
“We are always looking for new suppliers across the globe offering better value in order to maintain our competitive position. Cambodia emerged as a suited supplier for bicycles. "We believe it offers a real alternative to the Chinese option. The South East Asian country could be the first step of moving production as we are also exploring opportunities in other nations in this region." “Cambodia offered cheap labour costs and duty
rates, so we provided him some technical help to build that factory. "We started buying bikes two years ago, in relatively small volumes at first but it has got bigger over time. It’s an example of finding the right partner, supporting them with our technical help and moving to a significant level of production.” Halfords CEO David Wild, via
BikeEurope.com
For more on these stories, head to
www.BikeBiz.com BIKEBIZ.COM BIKEBIZ FEBRUARY 85
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