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NEWS Latest distribution moves


Extra alerts the trade to Hornit  Decade Europe suits up with Australia’s Unit Clothing  Hotlines now shares distribution duties for DT Swiss  Fli Distribution hooks up with KTM’s to bring range to the UK


by Mark Sutton


EXTRA AND HORNIT Did you hear any piercing sounds intermittently ringing out at the London Bike Show? Thought you were going mad? Not so, the Hornit cycle alarm has


found a home with Extra. Touted as the world’s loudest cycle


horn, the handlebar-mounted unit emits short 140 decibel bursts that are designed to be heard by any vehicle on the road. Invented by Tom De Pelet, the product


is a response to cyclist’s fears that there is very little that can be done to alert motorists to their presence when danger is imminent. Mayor of London Boris Johnson is said to be among the users of the alarm.


The unit comes supplied with a silicon


trigger that can be placed alongside shifters, or anywhere on the handlebar. Stock is already with Extra. 01933 672 170


DECADE EUROPE AND UNIT CLOTHING Decade Europe will distribute Australian clothing label Unit from the start of Feb. Decade Europe GM Matt Yeo said: “As well as having some of the coolest designs out there, Unit Clothing is worn by the world’s best motocross, BMX and mountain bikers. It’s already massive in the USA and Australia, so we think it will be well received by action sports fans in


the UK. We can’t wait to offer the range to dealers.” 01792 469811


HOTLINES AND DT SWISS DT Swiss has announced distribution and service centre alterations to its UK business. Effective immediately, Madison will handle the spoke, nipple, hub and rim distribution, while Hotlines takes on


complete wheelsets, forks, shocks and accessories. As of February 1st, Dalby Forest-based Pace Cycles will take charge of all service and warranty work for every type of product in the line. 0131 319 1444


FLI AND KTM Fli Distribution has announced a link up with KTM that will see the bicycle range become available to the UK trade. Though the brand is best known for its motorbikes, KTM has been making bicycles since 1964 and sells over 160,000 bikes annually in 30 countries – though the UK has always struggled to gain access to the bikes.


Fli is now calling on customers old and new to consider the bike brand for their shop floor, stating that the ‘margins are exceptional’ and that online discount stores will not be supplied. Demo bikes will also be available. 0161 304 8555


10 BIKEBIZ FEBRUARY


BIKEBIZ.COM


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