OFF TRACK
• bobbin rides into reality tv Trek joins the Action
TREK HAS teamed up with children’s charity Action Medical Research in a two-year partnership to support the charity’s RIDE100 and DIVA100 cycling events in 2012 and 2013. Those events will include new rides in the Midlands and Scotland, alongside the established South East ride in Sussex. To find out more about the worthy charity – which uses a huge number of cycle events for fundraising – head to
www.action.org.uk/cycling
Iron Mountain proves no obstacle to riders
TUMBLEUP2LIFE was organised for the first time on May 2nd 2011, where cyclists pushed themselves to the limit and climbed the Iron Mountain in Wales as many times as possible in just one day. Some managed to reach the top a staggering 15 times. Why did they do a crazy thing like that? To support Cancer Research UK, raising an impressive £10,000. On May 5th 2012 charitable, and quite frankly
mad, cyclists will attempt the feat again. Find out more at
http://tumbleup4life.wordpress.com
I am Half Iron Man
WE’RE ALL handsome athletic types here at BikeBiz, but our designer’s little brother, Martin ‘Wol’ Bennett, put us to shame on completing the Challenge Wanaka Half Iron Man in New Zealand last month in a time of 5:36:15. Congrats!
Music to my (g)ears #3
Bobbin has featured in trendy TV show Made in Chelsea (left) and also in in a Mark Ronson pop video (right)
THE COMPETITION to find bike companies featured in pop videos is hotting up, with Bobbin Bicycles stepping up to the mic this month. The whole of Mark Ronson’s aptly named Ride My Bike video is, says Bobbin, an ode to Bobbin. In fact Bobbin supplied many of the various bicycles on display in the elegantly coiffeured pop impresario’s video. And as if that wasn’t enough, TV reality-ish show Made In Chelsea filmed
Millie chatting and riding along on her – you guessed it – Bobbin Bicycle. Two fine screen claims to fame there, but are there any other bike companies,
brands or shops that have also graced our screens in a modern-ish pop video or zeitgeisty TV show? Let us know at the usual address.
84 BIKEBIZ FEBRUARY
BIKEBIZ.COM
OFF
Track
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88