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THE LONDON BIKE SHOW | HIGHLIGHTS


The RT8 TT rim hydraulic brake, Yeti’s carbon SB66C plus assorted goodies from the show


To ExCeL or not to ExCeL…


That was the question leading up to the London Bike Show as the trade wondered whether it was worth the journey with so much else going on in January. Mark Sutton spent a day doing the rounds…


USE AND EXPOSURE With the Boat Show next door it was fitting that Exposure would show visitors the underwater capabilities of some of its specially developed lights. Visitors were treated to the introduction of a prototype dynamo light system capable of emitting up to 650 lumens at its peak. The technology is already at the stage where it lasted through 24 hour endurance events as part of product testing. A range of packages will be available when this unit hits production, including three and four LED versions. The housing seen at the show will also change to a slimmer unit resembling the Diablo light, BikeBiz was told. What’s more, once the rider has stopped pedalling, there will be some charge remaining that will continue to be delivered at 450 lumens, making this light ideal for quick breaks on the trail. From USE, there’s a hydraulic cyclocross


brake on the way, dubbed the CX-11 disc, but details are as yet thin on the ground.


MADISON Madison again occupied a sizeable chunk of space, with the organisers apparently joking that the distributor has its own postcode at ExCeL. Who’s joking? Madison Mainstreet became a reality and the stands offered the latest from each bike range, Madison’s own brand clothing line and much more. Changes to the Saracen line drew BikeBiz’s attention and it was soon explained that the


14 BIKEBIZ FEBRUARY


Mantra line had undergone a revamp, among other additions. The new Tuff Trax Comp Disc features a front and rear set of hydraulic brakes, something the minds behind the brand believe to be unmatched by the market at £399.99. A 160mm Ariel was also revealed, offering a


The Bike Show shared space with three other events at ExCeL


direct solution for the increasing numbers looking to mix it up with some downhill enduro riding. The rear triangle is also beefed up to handle such abuse. A frame, with shock, will cost £1,199.99 and a gravity Dropper 125mm seatpost has the added bonus of a handlebar mounted remote for quick adjustment. Saracen also now has an entry-level downhill bike in the Myst Pro, costing just £2,499.99, bringing it in well below the team build used by the professionals.


Suits you sir: Brooks shows off its new bags


CHICKEN CYCLEKIT Sadly the news from the Chicken Cyclekit booth was marred by the theft of a rare Cinelli Strato Carbon at the show.


The standout £5,500 build, complete with Campagnolo Bullet wheels and a Super Record Groupset, is believed to have been taken at around 4pm on Sunday. Chicken Cyclekit director Cedric Chicken told


BikeBiz: “As you see from the image it is unmistakeable [see above] – somebody will be offered it, no doubt. We are offering a substantial reward if it is found.” If you have any information, or are offered


the bike, please contact Chicken Cycles on 01525 381347 as soon as possible.


ATB SALES ATB’s stand revolved largely around Whyte and its 29er and cyclocross bikes. ATB’s Andy Jefferies told BikeBiz: “Cyclocross has taken off in a big way, so we’ve developed a line of bikes spanning £799.99 to £1,299, all built around the same frame. To date, orders have been incredibly strong and ahead of forecasts, so next year we’ll need a more substantial order to meet the demand here.” Last year’s launch of the R7 in the commuter


space largely prompted the move into drop bars and knobbly tires, offered best by the Saxon Cross, which comes ready built for cyclocross. Jefferies continued: “The UCI’s allowance of


disc brakes opened further potential for us to develop this space. We wanted to make a workhorse at a reasonable price that came disc brake equipped. We’ve now got a full line with plenty of clearance on the frame – it’s a great base to build on for anyone considering cyclocross, though it’ll handle well in urban spaces too.” Each build comes specced with a gear range of 11-30, though the frame can accommodate any cassette. Three Whyte 29ers are now with ATB,


featuring Whyte’s own adjustable dropout which allows the rider to adjust the range of the dropout by up to 20mm. The seattube bends around the rear wheel to allow a short, responsive back end and clearance, while a 69- degree head angle keeps things responsive up front.


BIKEBIZ.COM


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