THE LONDON BIKE SHOW | HIGHLIGHTS
EXTRA
Thanks to the addition of ‘The Hornit’ bike alarm, the Extra stand was drawing curious glances from the show floor. More can be found on this ahem… alarming, new product on page 58. Brooks, meanwhile, continued to push things
aside from saddles with new bar tape, bags and coats taking centre stage. You may have heard of the ‘Criterion’, a Timothy Everest collaboration, super high-end cycling jacket with tweed lining, water and wind proofing credentials. Well, now there’s a ladies version, so if any of your customers have £830 burning a hole in their pocket, these could be worth pointing out.
A selection of new bags join the Brooks
catalogue too, including the pictured £260 treated cotton rucksack, which has a 30 to 43 litre capacity and is fully waterproof. Other additions include a Gym Bag, various other carry bags and leather bar tape in ten colours.
UPGRADE Upgrade’s main news was the appointment of a new national sales manager – more on that on page 46. Kenesis has made the much-loved Decade
frame available as a complete bike, with Upgrade stocking two build kits. These are a 2 x10 SRAM X5 spec, retailing for £1,220, or SRAM X9 spec for £1,599. The rest of the build will be made up of FSA finishing kit, WTB tubeless wheelsets and X-fusion forks. The Decade features DMR’s Swapout dropout should the customer prefer a singlespeed rig. Upgrade also told BikeBiz that it has just taken stock of Pivot’s carbon 5.7, available as a frameset for £2,099 at retail.
EUROBIKE Moda continues to be the main focus for Eurobike, as Russ Masters told BikeBiz: “It’s a very significant brand for the business. We’ve
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had one chap come down to the show simply to view a Stretto before buying one himself.” On the back of the news that the UK workshop can now build bikes with Campagnolo, as well as SRAM and Shimano, Masters let us in on another secret. “We’re currently working with a
Staffordshire-based carbon fibre expert to create our first fully UK handmade carbon fibre frames. Eurobike managed to secure some additional funding through the Government’s small business subsidies and that’s allowed us to set up the tooling to create something very special. We expect around 300 units will be made in sizes 52 to 56 and we’re looking at having samples by June and production soon after, perhaps July.”
Another snippet of news, Eurobike has also
secured distribution for Moda in France. ENDURA
The London Bike Show saw the debut of Endura’s Urban Range, which is perfectly suited for city cyclists, combining functionality with subtle, contemporary, office-compatible chic. The new Photon Jacket was flagged up thanks to its 2.5-layer waterproof breathable fabric. This latest member in Endura’s family of cycling jackets is extremely lightweight and ultra packable for a fully waterproof, completely seam-sealed jacket. The Photon features a slimline inner storm flap with a wrap over zip guard and is available in a men’s and a women’s version in a range of colours. A lightweight ‘Emergency softshell’ also joins the range, which offers a value for money, slimline solution for when the clouds open unexpectedly.
MAGURA The buzz around Magura’s now announced RT8 TT hydraulic rim brake for road was having a good go at swallowing any other developments from the brand, which remained tight-lipped
on anything in the pipeline during the show. If you want to know more about the RT8 TT, go on the internet and type in ‘Magura Cervelo’ for a good few million relevant search results. Since scrapping the Julie and Martyr lines
last year, Magura’s MT series has taken over, with the MT2 at entry level (£99.99) and MT8 taking top spot. The £299.99 MT8 weighs in at just 278 grams, including the fluid and bolts. Magura UK’s Jeremy Crook told BikeBiz:
Endura debuted its Urban range, mixing up functionality with office- compatible chic
“We’re the only company in the world to layer short strand carbon fibre to its maximum strength capabilities. Magura has developed its own machine to give a multi- directional layup, meaning we can tailor a product to be tough where it needs to be.” Retailers can benefit from just one set of pads spanning the entire range, meaning just one replacement SKU need be stocked.
Madison had its own postcode at the London Bike Show. Literally
SILVERFISH New products galore for Silverfish, including Yeti’s carbon SB66C – the lighter brother of the aluminium SB66A. It’s the same 6-inch travel ‘superbike’, with a tapered headtube, 142 bolt thru rear axle compatible dropout and is based around the same Switch suspension technology. It costs a bit more though, retailing at £2,599. Spiuk revealed a new tri shoe, as well as a new 31-vent Nexion helmet in nine different colours. The Sector is Spiuk’s 680 gram tri shoe, offering a heat molded inner lining and glass fibre sole, all woven into some High Flow 2 Fabric, which offers great ventilation and breathability. Mondraker drew plenty of interest too thanks to the Borne 1 city bike (£999). With an eight-seed Alfine hub, ergonomic grips and Shimano hydraulic brakes front and rear, this is one of three in the born line, now available to retail.
BIKEBIZ FEBRUARY 15
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