SHOW REVIEW | ZYRO OPEN HOUSE 7 8 9
10
9
12
>>
12
being amazingly quiet and displaying exceptional longevity, we were told. The tough MTB Stealth Lube is suitable for all weathers and, like the road version, is priced at £9.99. CatEye (8) has released a wealth of new computers, ranging from refreshes to brand new iterations, including the Fit Computer. Rolling a pedometer and cycle computer into one simple, clean white unit, the natty device is expected to appeal to fitness and female markets, retailing at £69.99, complete with wheel sensor. The firm also has a patriotic take on the cycle computer in time for the London 2012 Olympics. The popular Strada Wireless is now available in Team GB colours and priced at £49.99. The wildly popular V-Series line saw 250 per cent growth last year and has been upgraded, while the Strada Compact is among the computers given a fresh look. Another of Zyro’s new brands, Hamax (9)
Etxeondo’s feather-light Bib Shorts form part of
the Spanish brand’s high- end apparel line-up
20 BIKEBIZ FEBRUARY
child carriers now sport a new lightweight fastening bracket, available both separately and incorporated within the new ranges. The secure fixing indicators have been revamped and there’s also a lockable version of the bracket on Hamax’s top end products. Other tweaks promise to make the seats easier to use, including a new chest buckle that can be fitted with one hand, and also
when the child already has their helmet on. An inflatable air cover has been launched to up comfort levels and other new accessories include rain covers and spare bar options so Hamax seats can be fitted to virtually any type of bicycle. With parents understandably keen to garner advice on the child seat ranges before they buy, the range is again being touted as a natural fit for physical High Street retailers. The folks behind Altura (10) have been working hard on branding over recent months, resulting in fresh logos, a new website, a sportive series, glossy videos and more. New commuter-aimed jerseys in the Metro
range have been introduced with trousers and ¾ lengths made with strong stretchy fabric that definitely won’t look out of place off the bike. Also new in the Metro range is the short sleeve jersey – again designed to look just as good off the bike as on – in the polo style, the collar of which does up with a handy magnet while riding.
Other additions to the range include the
Ergofit comp shorts – a waist version of the bib shorts aimed at those new to road cycling, who are maybe put off with full-on bib shorts, developed following requests from dealers. There’s plenty more, of course. Head to
www.altura.eu to find out more.
According to Bryton (3), there’s plenty of potential in the GPS market yet to be tapped. Now a year into its relationship with Zyro, Bryton has moved its full range of computers in, including the Rider 40, designed specifically for competitive road cyclists. But it is Rider 20 that the firm is pinning high expectations to. The cheapest cycle GPS device in Bryton’s range, it retails at £99.99, or £139.99 with a Heart Rate Monitor. The last of the new brands, Spanish high end apparel focused Etxeondo (12) hasn’t really had much of a crack at the UK market despite over three decades under its well tailored belt. But all that is set to change with Zyro and the enthusiastic brand is keen to make an impression on these shores. Another of the high-end brand acquisitions hoped to do well in our tough climate, the range includes feather-light bib shorts (119g for a size medium) and Zyro is looking for a select number of retailers to stock the range. Find out more from the firm directly. Elsewhere, Prologo has the new Scratch Pro Plus saddle, Powerbar is launching a new hydrogel in June and Camelbak’s lumber reservoirs take the weight of water off those weary shoulders. For more on all these and more, contact Zyro on the number below. 01845 521742
BIKEBIZ.COM
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88