PRODUCTS | NEW RELEASES
MapDec map holder: Direct to retail
PREFER PAPER maps to new fangled computer- based ones? Or maybe just like orienteering via mountain bike? If that’s the kind of customer you get in store then MapDec has something suited for your shop. The A4 MapDec currently shipping retails for
£38. Cleverly, the holder has been designed to leave enough space on the handlebars to mount bike lights, and also to rotate, so that the map can be kept orientated as appropriate. In fact, careful thought has gone into this
product elsewhere too. For example, the MapDec
www.mapdec.com
can be used with home printed A4 maps on waterproof paper, or inside a standard A4 Ortlieb map case.
The MapDec map holder also comes neatly
packaged for cycle retailers and can be posted at the cost of a Royal Mail large letter. It’s potentially a great little add on sale product for cycle retailers with an adventure racing or cycle touring following. For trade enquiries contact
paul@mapdec.com or go via their website at
www.mapdec.com
Hornit bike alarm: Extra
HORNIT, FIRST shown to BikeBiz at the Birmingham Cycle Show, is no ordinary bike horn. Most bells and horns are designed to be heard on towpaths, with very few powerful enough to alert road traffic to your presence. The Hornit isn’t shy of this at 140 decibels, claiming to be the loudest horn of its type in the world. A fully believable claim, if the stunned crowds around the BikeBiz stand in early October are anything to go by. The inventor of the product, Tom De Pelet, created the handlebar mounted device as a tool
01933 672 170
for road going cyclists to prevent careless drivers ignoring their presence – citing some 17,000 road deaths between cars and cyclists as reason enough to take being noticed very seriously. A silicon bar mounted trigger is supplied with
the unit, as well as a small allen key for fitting and two AAA batteries, with which the device is said to keep going for some six to 12 months under normal use. Mayor of London Boris Johnson is said to be among the device’s fans.
www.extrauk.co.uk
BBB Thermolayer: Windwave
THERE ARE VERY few items of cycling clothing that BBB can’t offer the cycle retailer looking to up their firepower in this department. Winter goods are particularly well covered by
the brand, with garments such as the new Thermolayer base layer offering a staple product that’ll sell well throughout. BBB’s winter underwear combines two main
features. It keeps you nice and toasty for optimal comfort during exercise. A blend of polyamide and polypropylene fibres keep riders warm and comfortable, while
02392 505320
the moisture wicking will keep cyclists from feeling overheated or clammy. The garments have a seamless body
construction for maximum comfort. Seams that don’t exist, can’t itch. Meanwhile in high-warmth areas designated fine mesh inserts provide superior ventilation. The ThermoLayer is available in short, or long
sleeve versions for men and women with sizes: XS/S, M/L and XL/XXL available. Find out more about the full range at the site below.
www.windwave.co.uk
Yeti SB66c frame: Silverfish
SILVERFISH GOT its hands on a Yeti SB66c for the London Bike Show, giving the carbon frame its first outing to trade and public alike, taking up a fair few column inches across the bike media spectrum. Already available in an aluminium version (under the SB66a title), the six-inch rear travel ‘superbike’ Yeti frame is based on Switch suspension technology. It also carries a tapered headtube and features 12 x142mm bolt thru compatible dropouts at the rear of the frame for maximum rigidity.
BIKEBIZ.COM
01752 843882
The aluminium version can be converted between thru-axle and quick-release. The frame is set to cost £2,599 at retail and
the chassis is said to weigh in at around 2.7kg with rear shock. Dealers should also look out for the SB-95 – a
forthcoming 29-inch wheeled version of the much hyped frame. As ever, find out more about Yeti’s frame line-
up from distributor Silverfish on the site below or the number above.
silverfish-uk.com
BIKEBIZ FEBRUARY 63
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